- 7-Eleven has tapped JaNa Craig, known for her run on Love Island USA Season 6, to front its "Slurpee Date" campaign, marking the Slurpee's 60th anniversary ahead of Slurpee Day on July 11, 2026.
- On Slurpee Day (7/11), customers get a free small Slurpee at participating 7-Eleven, Speedway, and Stripes stores, with select locations hosting a live "Slurpee Date" experience complete with an on-site photographer and limited-edition bedazzled double straws.
- 7-Eleven is launching a brand-new limited-time flavor for the occasion: Mountain Dew Confetti Chill, a citrusy birthday-cake-inspired frozen drink served in special 60th Anniversary cups with colored sugar crystal toppings.
- The campaign positions the Slurpee run as a fun, low-stakes first-date idea, leaning directly into Craig's dating-show persona to connect with younger, romance-minded consumers.
JaNa Craig is making her latest brand move a sweet one. The Love Island USA Season 6 fan-favorite, who finished third alongside partner Kenny Rodriguez and went on to appear in the spinoff Love Island: Beyond the Villa and compete on NBC’s Destination X, has partnered with 7-Eleven to headline its Slurpee Day 2026 campaign, celebrating 60 years of the iconic frozen drink.
The partnership centers on a fresh concept: the “Slurpee Date.” The idea is straightforward: skip the fancy restaurant, grab a free Slurpee, and let the icy vibes do the work. Craig, whose charming and relatable approach to dating made her a standout on Love Island, is a natural fit for the campaign.
On July 11, known to fans as Slurpee Day, 7-Eleven is giving customers a free small Slurpee at participating stores nationwide.
Select 7-Eleven and Speedway locations will go further, hosting live “Slurpee Date” pop-up experiences with a photo bench, an on-site photographer, commemorative keepsakes, and limited-edition bedazzled “S” double straws.
Tying into this type of celebrity-brand pairing that’s proven effective in the QSR space, much like Fetty Wap’s recent meal partnership with Jimmy John’s and Ice Spice’s campaign with Wendy’s, 7-Eleven is leaning into personality-driven storytelling to create real cultural moments around its anniversary milestone.
7-Eleven has a strong history of celebrity-driven Slurpee campaigns. Notable past collaborations include a Slurpee flavor tied to Zendaya and a partnership with Green Day through Punk Bunny Coffee, which produced the Kerplunk Kandy Grape Slurpee in April 2025.
Adding to the celebration, 7-Eleven is launching a limited-time Mountain Dew Confetti Chill Slurpee flavor, a citrusy lemon cake and vanilla icing blend, available now through August 29, 2026, in special 60th Anniversary cups.
Takeaways
This deal is a smart play on multiple levels. 7-Eleven gets a pop-culture-ready ambassador with genuine fan engagement, and Craig gets another high-visibility brand moment that fits her dating-forward image perfectly.
As fast-food and convenience brands increasingly turn to reality TV personalities for their relatability and social reach, this partnership feels very much like a sign of the times.
Does tying a brand anniversary campaign to a dating concept make Slurpee Day more shareable for Gen Z and millennial audiences? Could JaNa Craig’s Love Island audience actually drive foot traffic to 7-Eleven stores on July 11?
