- State Farm launched its 2026 football marketing campaign, highlighting its "Personal Price Plan" and customizable coverage for fans.
- The commercial roster features veteran brand ambassador Patrick Mahomes alongside rising NFL stars Fernando Mendoza and Cam Skattebo.
- Chiefs head coach Andy Reid and Indiana Hoosiers head coach Curt Cignetti also star in humorous new spots.
- The multi-channel rollout begins in early September 2026 across national television broadcasts, streaming networks, audio, and social media.
State Farm is kicking off the 2026 football season with an all-star marketing roster. The insurance leader announced a brand-new football campaign re-introducing its signature “Personal Price Plan,” built around the idea that every fan’s passion, routine, and budget are personal.
The campaign pairs three-time Super Bowl MVP Patrick Mahomes and Kansas City Chiefs head coach Andy Reid with fresh football talent.
Joining the lineup are Las Vegas Raiders quarterback Fernando Mendoza, the Heisman Trophy winner selected No. 1 overall, and explosive New York Giants running back Cam Skattebo.
National champion Indiana University head coach Curt Cignetti also stars in custom spots alongside character favorite Jake from State Farm.
The new commercials use lighthearted, self-aware humor to illustrate personalized insurance plans. Individual ads like “For Mike,” “For Ashley,” and “Getting to Know You” feature Mahomes and Skattebo discovering the specific quirks of real fans.
For Skattebo, this commercial debut builds on his rapid commercial rise after he and Jaxson Dart teamed up with Crocs for a new campaign earlier.
Mahomes has served as an anchor for State Farm ads since 2019, balancing the partnership with brand deals from Adidas and Subway.
State Farm has long leaned into high-profile pop culture and sports pairings; the new football effort follows recent campaigns with WNBA star Caitlin Clark and rock icon Jon Bon Jovi.
Takeaways
State Farm’s 2026 campaign shows a smart evolution in sports marketing: bridging established legends with rookie phenoms.
Instead of relying solely on established veterans like Patrick Mahomes and Andy Reid, State Farm is actively investing in the next wave of football culture by onboarding Fernando Mendoza and Cam Skattebo. This hybrid approach helps legacy brands stay relatable to younger audiences without losing the familiarity that older viewers trust.
By anchoring the narrative in humor and hyper-personalization, State Farm turns standard insurance messaging into must-watch entertainment during major game broadcasts.
How will introducing fresh rookies like Fernando Mendoza and Cam Skattebo alongside Patrick Mahomes shift younger viewer engagement during NFL game broadcasts? Does featuring college coaches like Curt Cignetti signal a broader move for insurance brands to tap deeper into college sports culture?
