- Pamela Anderson stars alongside sons Brandon Thomas Lee and Dylan Jagger Lee in Jacquemus' new "Family Portrait" campaign, spotlighting the brand's Le Paysan SS26 collection.
- Key pieces featured include the La Robe Paysan and La Jupe Agave in white poplin, along with the Le Valérie bag in terracotta and light green, shown in a warm, domestic home setting.
- The campaign, officially titled "A Day with Pamela and Her Sons," marks a deliberate creative shift for Jacquemus, swapping its signature cinematic landscapes for intimate home interiors, with family interactions as the main backdrop.
- This is not Pamela's first Jacquemus rodeo. She starred in the brand's "Joyeux Noël" holiday campaign back in December 2022, appearing in Paris wearing a white dress and dramatic hat from the Le Raphia collection.
Jacquemus has traded its sweeping Mediterranean backdrops for something far more personal. Its latest SS26 campaign, “A Day with Pamela and Her Sons,” stars Pamela Anderson alongside her sons Brandon Thomas Lee and Dylan Jagger Lee, framing domestic life as a quiet luxury statement.
The campaign showcases pieces from the Le Paysan and Plage SS26 collections, including the La Robe Paysan, La Jupe Agave in white poplin, and the Le Valérie bag in terracotta and light green, all captured as Pamela and her sons enjoy relaxed time at home.
Rather than positioning Anderson as an untouchable muse, creative director Simon Porte Jacquemus presents her barefoot in kitchens and lounging in domestic interiors, a deliberate move toward emotional accessibility over spectacle.
The brand has previously tapped celebrities including Solange Knowles for its high-profile Nike x Jacquemus collaboration and FC Barcelona’s Jules Koundé for its “La Casa” campaign.
For Anderson, the partnership deepens a growing relationship with the French house. Off the runway, she has remained a brand ambassador force, fronting Aerie’s “100% Aerie Real” anti-AI campaign.
Her public profile has also surged following her acclaimed performance in The Naked Gun (2025) alongside Liam Neeson and a Golden Globe nomination for The Last Showgirl.
Takeaways
The “realness” era of luxury fashion is officially here. Pamela Anderson is fast becoming its face. From her no-makeup red carpet moments to Aerie’s anti-AI pledge to now starring makeup-free in a Jacquemus home campaign, there is a clear and consistent brand identity forming around her. That’s not an accident; it’s strategy.
Jacquemus, for its part, is showing that luxury doesn’t always need a wheat field or a coastline, sometimes a kitchen counter and a family moment says more.
The inclusion of Brandon Thomas Lee and Dylan Jagger Lee is a savvy move too. It signals the brand’s intent to move beyond individual celebrity portraiture and into something warmer and more culturally resonant: family, legacy, and generational connection as luxury values.
Is Jacquemus setting a new standard for what a luxury campaign can look like, and will other houses follow with their own “intimate” approach? Could this “family as campaign” format become a repeatable template for Jacquemus in future collections?
