Celebrity Name: Niis
New Company: ROAM
Primary Agents: Ali Hedrick, Nina Swint
Department: Booking / Live
Territory: USA | CAN | MEX | AUS/NZ | ASIA
- Los Angeles punk four-piece Niis, pronounced “Nice,” has officially signed with global booking agency ROAM for representation across the USA, Canada, Mexico, Australia/New Zealand, and Asia.
- Agents Ali Hedrick and Nina Swint will handle the band’s bookings at ROAM, while their management relationship with Alternate Side continues unchanged.
- The band released their debut full-length album Niis World in 2025 via Get Better Records, building on their earlier EPs Not Niis (2020) and Must Be… (2022).
- ROAM was formed through the merger of Arrival Artists and ATC Live, with Ali Hedrick serving as one of the agency’s founding co-leaders, now representing more than 800 artists across six global offices.
Niis has officially signed with ROAM for booking representation across the USA, Canada, Mexico, Australia/New Zealand, and Asia. Agents Ali Hedrick and Nina Swint will oversee the band’s live business at the agency.
Their management with Alternate Side, the full-service company co-founded by Evange Livanos and Zack Zarrillo, remains in place.
Formed in Los Angeles, Niis blends punk, hardcore, lo-fi garage, and early grunge into a sound all their own. The band introduced themselves with their 2020 debut EP Not Niis and made an even stronger statement with their 2022 EP Must Be…
Their debut full-length Niis World, released via Get Better Records, solidified their voice as one of punk’s most vital acts, with tracks like “Low Life” and “Spite” showcasing the band’s defiant energy and sharp lyricism.
Niis has shared stages with acts like Devo, Scowl, Gel, Bleached, and Ceremony, and played festivals including SXSW and Punk in the Park alongside Pennywise and Circle Jerks. This signing marks a natural next step as the band grows their touring footprint internationally.
ROAM has been active in signing punk and alternative acts in 2026. The agency recently welcomed The Small Fortunes and OKVSHO to their roster, signaling a clear push to build out their presence in the rock and punk space globally.
ROAM launched with a combined roster of more than 800 artists and offices in London, New York, Los Angeles, Chicago, Paris, and Glasgow.
Takeaways
This deal is a strong signal that Niis is ready to scale beyond the U.S. punk circuit. Landing with ROAM, one of the most respected independent booking agencies in the world right now, gives them the infrastructure to chase festival slots and international touring in markets they haven’t fully cracked yet.
The fact that Alternate Side stays in the picture for management means there’s continuity in the team shaping their career.
And with Ali Hedrick, a co-founder who helped build Arrival Artists into a powerhouse before the ROAM merger, leading their bookings, Niis World could be the album that opens up much bigger stages.
With ROAM now routing Niis across the Asia and Australia/New Zealand markets, which festivals could be the first real breakthrough moments for the band outside North America? Could this signing accelerate the timeline to a Niis World international tour cycle, or is a second album the real catalyst the band needs first?
