Nicki Minaj, in collaboration with her longtime nail artist Yvett Garcia, has unveiled her new press-on nails venture, Pink Friday Nails, expanding her footprint in the beauty industry. This launch reflects Minaj’s innovative spirit and her desire to fuse high fashion with accessibility in the beauty realm.
🎨 A Palette of Styles: Pink Friday Nails offers an array of 11 designs, featuring a mix of chrome and matte finishes, from understated elegance to opulent designs adorned with up to 300 gems. Each style draws inspiration from Minaj’s iconic nail art and her flamboyant fashion choices, seen in her public appearances and music videos.
👶 Inspiration Behind the Brand: The inception of Pink Friday Nails came post the birth of Minaj’s child in 2020, sparking a realization for the need for quick yet stylish nail solutions. This personal insight led to the creation of a brand that offers the glamour of Minaj’s signature style in a convenient, wearable format.
đź’Ľ Filling the Market Gap: Yvett Garcia, serving as the creative director for Pink Friday Nails, highlighted the market’s extremes of high-cost custom nails and low-quality drugstore options. Pink Friday Nails aims to bridge this gap, offering durable, fashionable, and affordable press-on nails that don’t compromise on style or quality.
💄 Continuing Beauty Ventures: Pink Friday Nails is the latest addition to Minaj’s beauty empire, which began with a lipstick collaboration with MAC Cosmetics and a nail polish set with OPI Cosmetics, coinciding with her “Pink Friday” album release. Her fragrance line, starting with Pink Friday and evolving into Pink Friday 2, mirrors her ongoing evolution in the beauty and fragrance industry.
With Pink Friday Nails, Nicki Minaj not only taps into her personal style journey but also addresses a practical need for quick, fashionable nail solutions. This venture is a testament to her entrepreneurial acumen and her commitment to offering fans a piece of her iconic style in an accessible, innovative way.
