- Lucy Olsen, Washington Mystics guard and 2025 WNBA second-round pick, has signed with Sports International Group (SIG) for off-field representation.
- Faith Suggs, SIG's WNBA-certified agent and Director of Marketing, will oversee Olsen's brand and marketing opportunities.
- Olsen continues with 4Front Sports for her on-field basketball representation.
- The deal positions Olsen for expanded endorsement and brand-building opportunities heading into her second WNBA season with the Mystics.
Lucy Olsen is building her off-court team. The Washington Mystics guard has signed with Sports International Group (SIG) for off-field representation, with Faith Suggs set to lead her marketing and brand strategy.
Olsen, a 2025 WNBA Draft pick out of the University of Iowa, comes off a standout first professional season that included a scoring career-high of 19 points against the Minnesota Lynx, a stint with the Townsville Fire in Australia’s WNBL, and the WNBL Sixth Woman of the Year award.
At Iowa, she was a unanimous 1st Team All-Big Ten honoree and a two-time WBCA All-American. She continues to hold her on-field representation with 4Front Sports.
SIG, a full-service basketball agency based in Gaithersburg, Maryland, is steadily growing its women’s basketball footprint.
Similar moves have been gaining traction across the WNBA space: Mercedes Russell recently signed with FirstPick Management, and Cotie McMahon inked a deal with The FAM Sports for off-court representation.
With a growing social media presence and a clothing line already in motion, Olsen arrives at SIG with brand momentum.
Takeaways
Olsen is making a smart move, and the timing says a lot. She finished her WNBA rookie season with real highlight moments, capped it overseas with Sixth Woman of the Year honors in Australia, and is now entering Year 2 with a dedicated team for her brand, not just her game.
SIG brings marketing credibility and a WNBA-certified agent in Faith Suggs, who understands both the player and the business side intimately as a former Division I athlete herself.
The split representation model (4Front Sports on the court, SIG off it) is increasingly the preferred structure for rising WNBA players who want specialized focus in both lanes.
With WNBA salaries still growing under the new CBA, how critical is a dedicated off-field representation deal for a player at Olsen’s stage of her career? What kinds of brand partnerships could Faith Suggs and SIG realistically unlock for Olsen given her Iowa fanbase and WNBL profile?
