News 
Lionel Messi, the world-renowned footballer, has ventured into the beverage industry with the launch of his new non-alcoholic “hydration drink” brand, Más+. This move adds to Messi’s expanding portfolio of business ventures and partnerships.
🥤 Introducing Más+: Más+ Next Generation Beverage Co., initiated by Messi, represents his latest foray into health and wellness products, focusing on hydration and performance. The brand’s launch is in collaboration with Mark Anthony Brands, known for their success with White Claw, signaling a promising start for Más+.
🏢 Business Ventures and Partnerships: Beyond the playing field, Messi has demonstrated a keen interest in diverse business opportunities. His ventures include Messi’s Playtime Sports Investment Firm, Messi10 by Cirque Du Soleil, and The Messi Experience Park, showcasing his entrepreneurial spirit and engagement in various industries.
🌐 Endorsement Portfolio: Messi’s influence extends beyond his business initiatives, with a robust endorsement history including partnerships with major brands like Gatorade, Apple, and Turkish Airlines. His ability to connect with global audiences makes him a valuable partner for both established and emerging brands.
🚀 What’s Next for Más+: With Messi at the helm, Más+ is set to carve a niche in the competitive beverage market, focusing on health-conscious consumers and athletes seeking optimal hydration solutions. The brand is likely to benefit from Messi’s vast reach and popularity, leveraging his sports legacy to promote wellness and active lifestyles.
Lionel Messi’s launch of Más+ reflects his ongoing commitment to innovation and health, aligning with his professional ethos and personal interests. As Más+ begins to make its mark, it will be interesting to see how Messi’s involvement influences consumer reception and shapes the brand’s trajectory in the health beverage sector.
