LeBron James has taken his role as an investor in Lobos Tequila to the next level by starring in a new commercial for the brand, alongside actress Victoria Justice. The commercial showcases James channeling his inner James Bond, with Justice playfully asking for his name, to which James responds with the iconic “Bond, James Bond” line, substituting in his own name. The two then share a handshake with the server, adding a suave touch to the promotional spot.
LeBron James and Lobos Tequila
LeBron James has been a key figure in promoting Lobos Tequila, having been an early investor in the brand. His involvement has significantly raised the profile of Lobos Tequila, leveraging his global influence to attract a wider audience. The commercial with Justice is the latest effort in this ongoing promotion, blending James’ celebrity status with a sophisticated, Bond-inspired theme.
Victoria Justice’s Endorsements
Victoria Justice, represented by United Talent Agency, brings her own star power to the commercial. Known for her roles in popular TV shows like Victorious and Zoey 101, Justice has also made a name for herself in the endorsement world. She has previously promoted alcohol brands like Smirnoff Vodka and Yellow Tail Wine, making her a fitting partner for this Lobos Tequila campaign.
Commercial Impact
The commercial taps into the suave, elegant imagery associated with James Bond, using it to promote the luxury and sophistication of Lobos Tequila. With two high-profile stars like James and Justice, the campaign is poised to make a significant impact, further establishing Lobos Tequila as a premium brand in the competitive spirits market.
