- Kourtney Kardashian Barker's wellness brand Lemme has teamed up with Gen Z pimple-patch brand Starface for a three-piece Healthy Skin Collection: Gummies, Hydro-Stars, and Lemonade Star Balm, launching exclusively at Target on May 17, 2026.
- The campaign is built around Alabama Barker's viral 2025 "$200K Christmas haul," reimagined as a Target shopping spree, with Kourtney directing from behind the scenes.
- This marks Lemme's second brand collaboration of 2026, following its February partnership with Kylie Cosmetics on the Skin Glaze Gummies, and Starface's latest in a string of high-profile collabs after fronting campaigns with beabadoobee and Heaven by Marc Jacobs.
Kourtney Kardashian and her stepdaughter Alabama Barker are fronting the debut campaign for the new Lemme x Starface Healthy Skin Collection, dropping exclusively at Target on May 17, 2026.
More than a year in the making, the Lemme x Starface launch pairs science-backed supplementation with topical care for glowy, happy skin.
The three-piece lineup includes Healthy Skin Gummies reimagined in Starface’s signature star shape, formulated with vitamins C and E, collagen peptides, lemon balm and zinc; a limited-edition lilac version of Starface’s beloved Hydro-Stars; and Lemonade Star Balm.
The campaign leans into one of the Kardashian family’s most viral moments, Alabama Barker’s headline-making “$200K Christmas haul” from 2025, reimagined as a Target shopping spree packed with viral essentials, while Kardashian Barker directs from behind the camera.
This signals Lemme’s second brand collaboration after its partnership with Kylie Cosmetics in February, when the brand dropped special-edition Skin Glazed Gummies alongside a Pomegranate Lip Butter.
On the Starface side, just weeks earlier the brand had tapped beabadoobee for its first-ever fully customizable Hydro-Star pack, following prior celebrity-fronted campaigns with Grimes, Lil Uzi Vert, Hailey Bieber, and Bella Hadid.
Alabama Barker, the 20-year-old Gen Z influencer and daughter of Travis Barker, brings strong commercial pull to the campaign, previously partnering with Skims, PrettyLittleThing, Public Desire, and Ipsy, and boasting over 6 million TikTok followers.
This marks her first major beauty campaign alongside stepmother Kourtney, who was also recently seen fronting a bed brand collaboration campaign with Paige DeSorbo.
Takeaways
This drop is smart on multiple levels. Lemme is quickly proving it’s not just a Kardashian vanity project, it’s building a real brand with deliberate, back-to-back collaborations across beauty retailers.
Pairing with Starface gives it instant credibility with Gen Z, a demographic that doesn’t necessarily follow Kourtney on its own but absolutely follows Alabama Barker.
The campaign concept, flipping Alabama’s viral luxury Christmas haul into a budget-friendly Target run, is culturally sharp: it disarms the “rich girl” perception and makes the product feel aspirational and accessible at the same time.
And launching exclusively at Target means mass reach without sacrificing the limited-edition buzz Starface has built its entire brand on.
Is Lemme becoming the Kardashian brand with the most serious long-term strategy, and could it outlast the family’s cultural moment? Does casting Alabama Barker signal a deliberate push by the Kardashian-Barker orbit to cement her as a brand entity in her own right?
