- Kevin Hart and Fabletics have officially launched a 19-piece golf-inspired activewear line designed for both men and women.
- The collection marks the official debut of Hart’s new signature logo and anchors the brand’s comedic “Get Your Hart-On” marketing campaign.
- The drop expands Hart’s long-term partnership with Fabletics, where he has served as an equity partner and ambassador since 2020.
Kevin Hart is bringing his energetic brand of comedy to the fairways. On September 15, 2026, Fabletics unveiled a new 19-piece golf collection created alongside the superstar entertainer.
The lineup introduces versatile course-to-street pieces, including the Don Polo, Cruiser Jacket, and GridTech Quarter Zip Hoodie for men, as well as the On-The-Go Skirt and performance dresses for women.
The release also marks the debut of Hart’s exclusive signature logo, highlighted in the comedic “Get Your Hart-On” campaign video co-starring his wife, Eniko Parrish.
Hart has served as an equity partner and the lead ambassador for Fabletics Men since launching the division in 2020. This new drop represents their first specialized entry into the golf apparel market.
Fabletics, co-founded in 2013 by Kate Hudson, frequently leans on star talent to expand its reach. Beyond long-term partnerships with figures like Khloé Kardashian, Keke Palmer fronted a second Fabletics collaboration campaign earlier in 2026 to showcase elevated everyday lifestyle wear.
The golf release lands amid a busy entertainment and commercial schedule for Hart. In addition to touring worldwide with his Acting My Age stand-up show and starring in the Peacock drama Fight Night: The Million Dollar Heist, Hart remains a staple across national advertising campaigns.
Within the gaming market, Kevin Hart and Nick Jonas recently fronted DraftKings’ new “Take Your Game Anywhere” campaign. Meanwhile, Hart and David Beckham expanded their commercial portfolio by partnering with Ninja Kitchen to promote countertop appliances.
Takeaways
Golf fashion is undergoing a major shift away from rigid country club traditions in favor of relaxed, functional athleisure.
By centering this expansion on Kevin Hart’s approachable persona, Fabletics is positioning itself to capture recreational players who want technical performance fabrics without luxury price tags.
For Hart, putting his new personal logo on the line reinforces his strategy of taking direct equity stakes in businesses rather than relying on short-term promo contracts.
How does equity ownership alter the creative control and longevity stars like Hart have over their product collaborations? What other traditional leisure sports could benefit from this modern, celebrity-led athleisure strategy?
