- Jeremy Strong has officially joined Richard Mille's roster of "Friends of the Brand."
- The Oscar-nominated actor called the Swiss watchmaker "the most daring and visionary watch brand in the world."
- The partnership builds on years of Strong wearing Richard Mille pieces as Kendall Roy on Succession; he reportedly approached the brand personally about the tie-in.
- Strong is heading into a packed fall, with The Social Reckoning out October 9 and multiple Netflix projects in the pipeline.
Jeremy Strong is officially a friend of Richard Mille. The Swiss watchmaker announced the actor’s new role this month, welcoming him into a family of partners known for discipline and precision.
In a statement, Strong said he was honored to align with a brand that embodies “the quest for singularity and mastery” and “stratospheric ambition.”
The pairing isn’t new territory. Strong made Richard Mille an unofficial cast member of Succession years ago, dressing Kendall Roy in the brand’s watches through the show’s final seasons, a move he reportedly pitched to the company himself.
This is the kind of organic, personality-driven approach the brand has leaned into before, following its similar move with Ilia Topuria as its first combat-sports ambassador.
Strong trained at the Royal Academy of Dramatic Art and Steppenwolf Theatre before building a career that includes an Emmy for Succession, a Tony for An Enemy of the People, and an Oscar nomination for The Apprentice.
He’s also a Met Gala regular in Loro Piana, another brand tied to his Kendall Roy image. This fall brings his biggest swing yet: playing Mark Zuckerberg opposite Mikey Madison and Jeremy Allen White in Aaron Sorkin’s The Social Reckoning, out October 9.
Richard Mille’s ambassador list already reads like a highlight reel: Rafael Nadal, Charles Leclerc, Pharrell Williams, and the brand keeps finding fresh lanes for cultural relevance, echoing recent watch-world crossovers like Casio’s limited-edition drop with J Balvin.
Takeaways
Richard Mille just turned a piece of television trivia into a real-world deal, proof that fictional product placement can pay off years later when it’s genuine.
Strong’s approachable move onto the ambassador roster also signals actors are increasingly driving their own brand deals rather than waiting on agencies to broker them.
Does this partnership feel earned because Strong initiated it himself? Could more actors start pitching brands based on their characters’ style? Does Richard Mille’s actor roster now rival its sports-star lineup?
