- Casio and J Balvin have launched their second limited-edition collaboration, the CRW001JB-9 Ring Watch, a miniature digital timepiece worn on the finger.
- The watch drops June 4, 2026, with pre-orders opening May 28 at casio.com/us, the G-SHOCK SoHo Store, and select retailers.
- This builds on a deep partnership history. J Balvin headlined Casio's G-SHOCK 40th Anniversary in NYC in 2023, then dropped the DWE-5600JB-1A9 collab watch in early 2025.
- J Balvin is riding major momentum in 2026, having just released his joint album Omertá with Colombian rising star Ryan Castro, featuring collaborations with DJ Snake and Eladio Carrión.
Casio America, Inc. has announced its second collaboration with global superstar J Balvin, unveiling the limited-edition CRW001JB-9 Ring Watch, a bold reimagining of the iconic digital watch redesigned to rest directly on the finger.
The piece features a striking gold-tone finish, a rich gold brick pattern across the face, and rhinestone accents above and below, echoing J Balvin’s unmistakable visual language.
The first Casio x J Balvin collaboration followed the reggaeton superstar’s headlining performance at G-SHOCK’s 40th anniversary celebration, blending the brand’s renowned durability with Balvin’s distinctive style. That 2025 drop, the DWE-5600JB-1A9, was released worldwide, establishing a strong template for this follow-up.
Beyond Casio, Balvin has recently been seen starring alongside Colm Dillane in Jameson’s It’s What You Bring campaign and previously unveiled an unreleased Black Air Jordan 1 collaboration with Nike.
On the music front, J Balvin is confirmed as a headliner for the FIFA World Cup 2026 opening ceremony, and he recently joined Karol G onstage as a special guest during her Coachella 2026 headlining set, performing hits “Ay Vamos,” “Ginza,” and “La Canción.”
His joint album Omertá with Ryan Castro, described as a “living code” representing loyalty and brotherhood, dropped May 7, 2026, featuring ten tracks.
Meanwhile, Casio has been active across its wider roster, releasing its fifth limited-edition G-SHOCK collaboration with NBA player Rui Hachimura in September 2025, and in 2026 partnering with Coca-Cola and pro skateboarder Yuto Horigome.
Takeaways
This isn’t just a watch drop, it’s Casio doubling down on J Balvin as a long-term cultural partner, not a one-off spokesperson.
The choice of the ring watch format is deliberate; it signals Casio pushing its accessories beyond the wrist and into fashion-forward territory, using Balvin’s crossover credibility to reach audiences that wouldn’t typically shop timepieces.
With Balvin simultaneously headlining the FIFA World Cup 2026 opening ceremony and dropping a joint album with Ryan Castro, the timing of this launch is near-perfect visibility engineering.
The gold brick design and rhinestone detailing also speak directly to the Omertá aesthetic (luxury, loyalty, Medellín), making this feel like one cohesive brand universe rather than a standalone product.
Is Casio repositioning itself as a luxury fashion accessory brand through celebrity collabs, and can the ring watch format go mainstream? With Balvin headlining the FIFA World Cup 2026 opening ceremony, how much of this collaboration’s sellout potential is tied to that moment of global visibility?
