- Sharpie expanded its existing "Rookie of the Year" partnership with Jeremiyah Love by co-creating a limited-edition draft comic book, "Jeremonstar: Draft Day Ashcan," produced entirely with Sharpie products.
- The 16-page, $7 manga-style comic, built around Love's personal Jeremonstar sports-anime universe, is available at jeremonstarcomics.com and was created from sketch to final ink using the Sharpie S-Gel Pen and Sharpie Ultra Fine Point permanent marker.
- Love wore a custom Draft night suit featuring Jeremonstar character artwork, drawn with Sharpie, printed inside the jacket liner, making the collaboration visible on one of sports' biggest stages.
- The partnership extends through Love's entire rookie NFL season, covering milestone moments like rookie contract signings and fan activations.
Jeremiyah Love and Sharpie turned Draft night into a creative statement. The iconic marker brand extended its partnership with Love, its 2026 Sharpie Rookie of the Year, his Jeremonstar comic universe to life.
He was selected No. 3 overall by the Arizona Cardinals on April 24, 2026, becoming the highest-drafted running back since Saquon Barkley went No. 2 in 2018.
Together, Sharpie and Love’s Jeremonstar brand released “Jeremonstar: Draft Day Ashcan,” a 16-page black-and-white manga-style comic capturing his journey to the NFL. The comic was illustrated entirely using Sharpie S-Gel Pens and Ultra Fine Point permanent markers and retails for $7.
Love also debuted a custom suit on Draft night featuring Jeremonstar artwork inside the jacket liner. art drawn with Sharpie.
Just as Samsung and New Balance had already tapped Love for endorsement deals during his Notre Dame days, Sharpie goes a step further, moving beyond traditional endorsement into genuine co-creation.
Sharpie has previously partnered with top draft picks as part of its Rookie of the Year program, including 2025 selections Ashton Jeanty and Tetairoa McMillan, who used the Sharpie S-Gel Pen for their rookie contract signings.
The program, under parent company Newell Brands, is becoming a consistent fixture of NFL Draft culture, similar to how Arvell Reese partnered with Reese’s on a custom draft jacket activation and Fernando Mendoza teamed with LinkedIn on an NFL Draft campaign.
The Sharpie partnership continues through Love’s rookie season with Arizona.
Takeaways
This deal is a masterclass in authentic brand extension. Sharpie didn’t just slap its logo on Love’s jersey, it leaned into something he was already building: a comic universe co-created with his father that speaks directly to young athletes and anime fans. That’s not endorsement, that’s co-authorship.
For brands watching, the playbook here is clear: find what your athlete genuinely cares about, then fund it. The result is a story that writes itself.
Love walking onto the Draft stage in Pittsburgh, in a suit lined with his own comic art, drawn with Sharpie, is an image that does marketing work on its own. And Sharpie continues to own a singular cultural moment: rookie contract signings. No other brand has staked that territory as consistently.
Does Sharpie’s Rookie of the Year program represent the most underrated recurring sports sponsorship in the NFL Draft space? Could the Jeremonstar comic universe eventually land Love brand partnerships beyond sports, think entertainment, animation, or gaming?
