James Harden, the 10-time NBA All-Star and current Los Angeles Clippers guard, has joined Crunch Fitness to open three new state-of-the-art gym facilities across the Houston area, expected to open in Winter 2025. This partnership highlights Harden’s growing business portfolio and passion for community-focused initiatives. Known for his iconic style on and off the court, Harden has invested in various ventures, including a minority stake in the Houston Dynamo soccer team, his own wine label J-Harden Wines, and his brand, The Beard Club, which specializes in men’s grooming products, leveraging his own style as a brand ambassador.
Career and Business Highlights: Harden’s career has been defined by impressive records and accolades since he was selected third overall in the 2009 NBA Draft by the Oklahoma City Thunder. A pivotal move to the Houston Rockets in 2012 allowed him to shine as a franchise player, where he earned the 2018 MVP award and led the NBA in scoring for three consecutive seasons. He later joined the Brooklyn Nets, then the Philadelphia 76ers, and in 2023, he joined the Clippers, showcasing his versatility and impact across multiple teams.
Outside basketball, Harden has successfully ventured into entrepreneurship. His endorsement deal with Adidas was one of the most lucrative in NBA history, valued at around $200 million. Additionally, his wine brand J-Harden Wines focuses on affordable, unique blends, and his stake in The Beard Club highlights his brand appeal in the men’s grooming industry. Through these investments and the new partnership with Crunch Fitness, Harden continues to expand his business influence beyond the court, impacting a wide range of industries
