- NJ indie-pop artist and self-producing singer-songwriter Imani Graham has signed with global independent booking agency ROAM for live music and touring representation across North America.
- Agents Brandon Hughes and Nina Swint will handle Graham's North American booking at ROAM.
- Graham continues with VH MGMT GROUP for management, keeping her core team intact as she scales her live presence.
- ROAM, formed in September 2025 from the merger of Arrival Artists and ATC Live, represents 800+ artists and recently signed Double Virgo and Truck Violence for North America representation.
Imani Graham, the New Jersey-based indie-pop singer, songwriter, and producer, has signed with ROAM for live music and touring representation across North America.
Agents Brandon Hughes and Nina Swint will lead her booking at the agency. Management continues with VH MGMT GROUP, the Philadelphia-based artist development company founded by Victoria Hamersky.
Graham debuted in 2020 with I Think I’m In Too Deep and has since released I Think This Is The End and her most recent EP, The Space Between Trying and Silence, earning playlist placements on Spotify’s “Morning Coffee” and “soda,” as well as coverage from Mahogany and Independent Music Reviews.
Her song “Just Stay for Once” landed a major cultural moment when it was featured in Heartstopper Season 3 in 2024 and appeared in the trailer for the video game Dungeons of Hinterberg in 2025.
On the road, she has toured with artists like Semler and Abby Holliday, played the Mesa Music Festival, and sold out venues including Bowery Electric, Rockwood Music Hall, and Mercury Lounge, where she headlined in August 2024.
ROAM, formed from the merger of Arrival Artists and ATC Live, operates across six global offices with 80+ professionals representing 800 artists, from debut performances to festival headliners. The agency has been actively building its North America indie roster, recently signing Double Virgo and Truck Violence for North American representation.
Takeaways
This signing is a clear infrastructure upgrade for Graham at exactly the right moment. She’s already proven she can sell out rooms, land sync placements in major properties, and hold her own on festival stages, all while self-producing and staying independent.
Bringing in Brandon Hughes and Nina Swint at ROAM gives her a dedicated touring machine behind the live side of her career, while VH MGMT GROUP holds the strategic wheel. For an emerging independent artist still building, that’s a tight, well-structured team.
ROAM’s recent North America signings show a real appetite for credible indie-alternative acts at the emerging level, and Graham fits that lane perfectly.
Can the ROAM booking deal unlock festival headline slots and support tours for Graham that her independent status has kept out of reach? Does the double-agent setup (Hughes and Swint both on the account) signal a particularly hands-on, high-priority signing for ROAM’s North America team?
