Celebrity Name: Graham Norton
Brand Name: Revolut
Deal Type: Brand Partnership / Advertising Campaign
Announced: 23 March 2026
Impact: Revolut’s first major campaign as a fully licensed UK bank; uses Norton’s national-treasure appeal to reposition the fintech as a fun, everyday “Banking & Beyond” lifestyle brand for its 13 million UK customers.
- Irish TV host Graham Norton fronts a new global “Welcome to My Bank” ad campaign for digital banking giant Revolut, created with agency Anomaly.
- The playful spots see Norton invite viewers into “his” bank while poking fun at stuffy high‑street banking and highlighting Revolut’s app‑first money tools.
- The campaign supports Revolut’s rapid growth to tens of millions of customers worldwide and its push to be users’ primary everyday bank.
- Norton adds another major brand partnership to a career that already includes his long‑running BBC chat show and multiple BAFTA wins.
Graham Norton is the face of Revolut’s exciting new “Welcome to My Bank” campaign. The popular TV host and comedian teams up with the fintech brand to make banking feel fresh and fun.
In the hero ad, Norton swaps his usual studio chair for a saddle and delivers a dry, witty take-down of old-school bank ads full of vague promises. He simply asks, “What is a bank?” before showing how Revolut fits easily into everyday life.
Revolut, now a fully licensed UK bank with 13 million local customers, wants to stand out from “stuffy” high-street banks. The campaign uses the line “Banking & Beyond” to spotlight its all-in-one app for spending, saving, investing, and travel. It launched yesterday across TV, digital, and social.
Norton, known for his long-running BBC chat show The Graham Norton Show and his warm, humorous style, is the perfect voice for the brand.
Revolut’s global head of integrated marketing and brand, Toby Horry, said Norton “represents exactly what Revolut stands for: sophisticated, secure, and straight-up.”
This deal joins a busy year of celebrity campaigns. Similar to Sienna Miller’s partnership with Charlotte Tilbury for a new campaign and Sterling K. Brown fronting Shipt’s “No Order Is Ordinary” campaign, Norton’s gig shows how big names are helping brands connect with everyday audiences.
Takeaways
Graham Norton bringing his quick wit to a banking ad is pure genius. Revolut just made finance feel human and entertaining instead of boring.
By picking a beloved national treasure for their first big UK bank push, the fintech giant is betting that charm and clarity will win over millions who are tired of jargon-filled ads.
This move also proves celebrity campaigns still pack a punch in 2026, especially when the star’s personality perfectly matches the brand’s “no-nonsense but fun” vibe. Expect more brands to follow this playful path as they fight for attention in a crowded market.
Does seeing a trusted face like Graham Norton make you more likely to switch your primary salary to a digital bank? Which other celebrities could convincingly front a banking or money‑management brand?
