- The MAC x Doja Cat Gorgeous Nude Lip Kit is a limited-edition set co-created with Doja Cat, inspired by her "Tour Ma Vie" stage makeup, featuring a defined neutral lip pairing Honeylove lipstick with Chestnut lip liner.
- To mark the launch, MAC ran a 12-hour TikTok Shop livestream broadcast live from a central London store, the brand's first global ambassador-led activation on the platform.
- Doja Cat also became the first cover star of the relaunched MACzine, MAC's social-first editorial platform celebrating creativity and innovation in beauty.
- Beyond MAC, Doja Cat recently fronted the Ray-Ban Meta Gen 2 smart glasses global campaign "You Ain't Seen Nothin' Yet" alongside Teyana Taylor.
Doja Cat and MAC Cosmetics are back with another drop.
The Grammy-winning artist and MAC Global Brand Ambassador attended a TikTok Shop live activation in London on May 29, just ahead of her performance at The O2, to launch the MAC x Doja Cat Gorgeous Nude Lip Kit, a limited-edition collection she helped create.
The kit, inspired by her “Tour Ma Vie” stage makeup, pairs Honeylove lipstick with Chestnut lip liner for a defined, neutral look.
Doja traveled across the city to greet fans and take part in makeup demos throughout the day, also joining a TikTok live stream event.
The brand has been leaning heavily into Doja’s creative orbit, she served as the first cover star of the relaunched MACzine and earlier this year dropped a red lip kit inspired by her 2025 VMAs look, which included the MACximal Silky Matte Lipstick in “Lady Danger.”
This is a busy commercial season for the rapper. She recently fronted a behind-the-scenes Met Gala campaign for MAC and made a surprise appearance at Taco Bell’s Más Live event, showing just how broadly her brand partnerships now span. Her Tour Ma Vie World Tour continues across Europe through June before hitting North America in October 2026.
MAC has a deep history of tapping bold cultural figures, having previously worked with Rihanna, Lady Gaga, and Troye Sivan, and most recently naming Chappell Roan as a Global Brand Ambassador in December 2025.
Takeaways
The Gorgeous Nude Lip Kit drop isn’t just a product launch, it’s a masterclass in how to keep a brand ambassador partnership feeling fresh and culturally alive.
MAC tied the launch directly to Doja’s live tour, creating a real-world moment that fed directly into TikTok commerce. That’s the formula: celebrity, live event, platform-native activation, limited product. No wasted steps.
For Doja Cat, the breadth of her current endorsement portfolio (beauty, tech wearables, fast food) signals a deliberate strategy to build cross-industry relevance. The MAC partnership in particular appears to be one she’s genuinely creatively invested in, from co-developing products to covering MACzine.
Is TikTok Shop’s 12-hour livestream format the new standard for beauty product launches, and does it actually convert sales or just drive awareness? Doja’s nude lip kit follows her earlier red lip kit, is MAC building a full Doja Cat collection one drop at a time?
