Celebrity Name: doggone
New Company: Primary Talent International
Primary Agent: Matt Pickering-Copley
Department: Live Bookings
Territory: International
- Rising indie artist doggone has officially joined the roster at Primary Talent International, with Matt Pickering-Copley serving as the focal agent.
- doggone is widely regarded as one of the most exciting emerging artists of 2026, named an Artist to Watch by Pigeons & Planes, and boasting nearly 350K monthly Spotify listeners.
- The artist is currently prepping a live show and reportedly has a short film in development, signaling a major creative push ahead.
Experimental pop artist doggone has signed with Primary Talent International, one of the UK’s most respected independent live music booking agencies, with Matt Pickering-Copley taking the lead as primary agent.
doggone has been quietly building a dedicated fanbase with a string of striking singles. Their 2025 releases (Unforgiven, Cells, Sibeeria, and William) earned widespread critical praise.
By the time Unforgiven dropped, it was clear that this artist, with only a handful of songs out, was an extremely talented songwriter, blending distortion, glitching, and echoes of the ’80s into something feeling like a new indie subgenre. Their most recent single, Imitation (how to become you), arrived in February 2026.
doggone says more music is coming in 2026, is prepping a live show, and has a short film in the works. Their lore-driven world, anchored by a mysterious masked character named William, continues to unfold with each release.
Primary Talent International, home to artists like The 1975, Wolf Alice, and Mitski, is one of the leading live music booking agencies in Europe, with a cross-genre roster of nearly 460 clients.
This signing adds another buzzworthy name to Matt Pickering-Copley’s growing book of alternative talent, which also includes The Toy Dolls and Kadhja Bonet.
Takeaways
doggone’s signing with Primary Talent International is a significant vote of confidence in an artist who has, so far, operated almost entirely under the radar.
With no label machinery behind them and a deliberately mysterious rollout, doggone has built real momentum on craft alone, and that’s exactly the kind of artist a boutique-minded agency like Primary Talent bets on early.
With a live show in development and a short film on the way, 2026 looks like the year doggone shifts from a streaming-only phenomenon to a full live force.
Can doggone’s mysterious, lore-driven world translate into a compelling live experience? Does Matt Pickering-Copley’s track record with alternative artists make him the perfect agent to build doggone’s live career?
