Celebrity Name: Diamond Miller
New Company: The Fam Empire (The Fam Sports)
Primary Agents: Marcus Crenshaw (Founder & CEO); Brandon Ward (VP of Sports); Ivory Latta (COO, Women’s Basketball)
Department: Sports Representation / Talent Marketing
Territory: United States & global commercial opportunities
- Dallas Wings forward Diamond Miller has signed with The Fam Empire for full-service sports representation.
- Miller, the 2023 WNBA No. 2 overall pick and former WNBA Rookie of the Month, is entering a key career reset after a knee injury and a 2025 trade from Minnesota to Dallas.
- The Fam Empire, founded by Marcus Crenshaw, is known for empowering women’s basketball stars and helping them unlock brand and endorsement opportunities.
WNBA rising star Diamond Miller has a new team off the court. The Dallas Wings forward has signed with The Fam Empire for representation, aligning herself with one of the most visible agencies in women’s basketball.
Miller entered the league as the No. 2 overall pick in the 2023 WNBA Draft and quickly flashed star potential, earning WNBA Rookie of the Month (July 2023) and a spot on the All-Rookie Team after standout performances with the Minnesota Lynx.
A right knee injury that required surgery cut into her second season, and in August 2025 she was traded to the Dallas Wings in the high-profile deal that sent DiJonai Carrington to Minnesota.
The Fam Empire, led by entrepreneur Marcus Crenshaw and supported by basketball minds like Ivory Latta and Brandon Ward, has built a reputation for championing women athletes and maximizing off-court opportunities.
Miller’s new representation comes at a time when women’s basketball is booming commercially, highlighted by recent moves such as Aneesah Morrow’s multi-year endorsement deal with Reebok and Gatorade’s Rain Berry campaign featuring Caitlin Clark and a surprise appearance from Tyrese Haliburton.
With her talent, fresh start in Dallas, and The Fam behind her, Miller is well-positioned to become one of the next big names on and off the floor.
Takeaways:
Miller’s decision to sign with The Fam Empire feels perfectly timed. She’s already proven she can perform at a high level, and now she’s pairing that on-court ceiling with an agency that understands how fast the women’s game is growing.
When you zoom out and look at Aneesah Morrow’s new Reebok deal and Caitlin Clark’s Gatorade spot with Tyrese Haliburton, you can see a clear trend: brands are leaning into women’s basketball like never before.
For Miller, strong representation could mean more visibility, better partnerships, and long-term stability as she builds her comeback with Dallas. It also reinforces how important it is for young pros to align with teams, on and off the court, that truly understand their value.
Will Diamond Miller’s partnership with The Fam Empire help her land major national campaigns like Aneesah Morrow’s Reebok deal or Caitlin Clark’s Gatorade spot? What types of brands do you think best fit Diamond Miller’s game and personality?
