- Dreame Technology has named Cristiano Ronaldo as its Global Brand Ambassador, launching the "Dreame to Win" campaign centered on smart home living and premium performance.
- Ronaldo's image will be integrated across Dreame's full product portfolio, spanning robotic vacuums, cordless stick vacuums, smart major appliances, personal care devices, and small kitchen appliances.
- This is Ronaldo's first-ever partnership with Dreame Technology; the brand's previous ambassador moves include naming Bollywood actress Kriti Sanon as its first Indian brand ambassador in April 2025, and hosting NBA MVP Derrick Rose at CES 2026 for a smart living event.
- Ronaldo is the world's highest-paid athlete in 2026, earning $300 million, with approximately $65 million from endorsements spanning Binance, Herbalife, LEGO, Nike, Therabody, and WHOOP.
Dreame Technology, a global leader in smart home appliances and AI-driven solutions, has officially named football legend Cristiano Ronaldo as its Global Brand Ambassador.
The campaign, titled “Dreame to Win,” embodies the convergence of a world-class winning mindset and advanced innovation, positioning smart living as a tool to help users achieve excellence in their daily routines.
Dreame Global President Colm Chang called it “a powerful alliance between a technology leader and a world-class sports IP,” adding that Ronaldo’s spirit of focus and excellence resonates deeply with the brand’s mission. This is the first known partnership between Ronaldo and Dreame.
On the brand deal front, Ronaldo has been on a prolific run. His $7.5 million investment in Herbalife’s Pro2col technology and Herbalife’s globally-integrated “Fuel Like Ronaldo” campaign both dropped in 2026.
He also made a high-profile return to Nike as a main ambassador in April 2026, with the Swoosh releasing a special Regen signature boot alongside a new CR7-branded Mercurial Vapor Superfly.
Ronaldo currently plays for Al-Nassr in Saudi Arabia and holds a lifetime endorsement deal with Nike, while also running the CR7 brand spanning clothing, fragrances, eyewear, gyms, and hotels.
Takeaways
Dreame making Ronaldo its global face, not just a regional play, is a clear signal the brand is ready to compete at the very top of the premium home appliance market.
Ronaldo’s discipline-driven, performance-obsessed image translates almost perfectly to a tech brand trying to convince consumers that smart home products aren’t just gadgets, they’re lifestyle upgrades.
With the 2026 FIFA World Cup on the horizon and Ronaldo already fronting LEGO’s World Cup campaign, his commercial momentum is at an all-time peak. Dreame is essentially buying into a name that is simultaneously everywhere and still selective enough to feel premium.
Does a football icon like Ronaldo actually move the needle for a home appliance brand? Could this deal push Dreame into conversations with consumers who wouldn’t otherwise have considered the brand, and is that worth more than the deal itself?
