- Vuori partnered with breakout actress Chase Infiniti to front its new global "Find What Moves You" multimedia campaign.
- The collaboration marks Infiniti’s debut campaign with Vuori, highlighting her background in competitive dance and K-pop choreography.
- The deal adds to Infiniti's growing commercial portfolio, which includes serving as an ambassador for Louis Vuitton and co-starring with Morgan Freeman in a major commercial.
- Vuori expands its roster of high-profile entertainment talent, previously featuring stars like Tom Holland and Dylan Efron.
Performance apparel brand Vuori launched its global “Find What Moves You” campaign starring actress Chase Infiniti. The multimedia campaign showcases mindful physical movement, highlighting Infiniti across studio training pieces, sweatpants, and lifestyle tops from the label’s core collections.
Infiniti brings authentic athletic training to the campaign. Before acting, she trained in competitive dance and built an online following through K-pop dance covers.
Her physical background helped open doors to major screen roles. She made her on-camera debut as Jaden Sabich in Presumed Innocent and followed with her feature film breakthrough opposite Leonardo DiCaprio in Paul Thomas Anderson’s One Battle After Another, which earned her Golden Globe and BAFTA nominations.
She later earned a 2026 Primetime Emmy nomination for Outstanding Lead Actress in a Drama Series for playing Agnes in The Testaments.
The partnership marks Chase Infiniti’s debut campaign with Vuori, building on an active commercial run for the breakout actress. The deal follows her appointment as a Louis Vuitton ambassador in late 2025 and an Audi campaign earlier this year alongside Morgan Freeman to launch the 2026 Q3.
Tapping Chase Infiniti continues Vuori’s steady push into entertainment and pop culture. The move builds on the Southern California brand’s growing celebrity roster, which includes ambassador Dylan Efron and a golf-inspired Spring 2026 campaign fronted by Tom Holland.
Takeaways
Vuori’s choice to tap Chase Infiniti proves how modern activewear campaigns increasingly favor multidisciplinary artists over conventional sports stars.
Infiniti’s authentic dance background allows Vuori to market functional training apparel through an accessible, creative lens rather than intense athletic competition.
For Infiniti, stacking endorsements with Vuori, Audi, and Louis Vuitton alongside major film and television milestones establishes her as a versatile commercial powerhouse across both luxury and lifestyle sectors.
How will Chase Infiniti’s dance background help Vuori grow its share in the competitive women’s studio and dancewear market? Will activewear brands continue shifting away from traditional athletes to sign actors with real movement backgrounds? What lifestyle category will Vuori look to conquer next as it continues recruiting prominent Hollywood stars?
