- Camilla Araujo has signed with WME for representation in the digital space.
- The 24-year-old built her following after a 2021 MrBeast "Squid Game" video, then became one of OnlyFans' top earners (~$20M over ~5 years) before retiring from the platform in late 2025.
- Rolling Stone ranked her No. 9 on its 25 Most Influential Creators of 2025 list.
Camilla Araujo has signed with WME for representation in the digital space, according to the agency’s own announcement. The 24-year-old creator has built an audience of more than 27 million followers since going viral in 2021, adding her to a growing list of digital talent WME has brought on this year.
Araujo broke through after appearing as a contestant in MrBeast’s record-setting “Squid Game” YouTube recreation, an appearance that led her to leave nursing school for content creation full time.
She built her business primarily on OnlyFans, becoming one of the platform’s top earners. She’s said she made roughly $20 million over about five years, before announcing her retirement from the platform at the end of 2025 to pursue broader media opportunities.
In August 2025, Rolling Stone ranked her ninth on its list of the 25 Most Influential Creators of 2025, alongside names like MrBeast and Alex Cooper.
In late 2024, Araujo co-founded the “Bop House,” a Florida-based content collective, with fellow creator Sophie Rain. She exited in mid-2025, saying she wanted to focus on her own career and creative direction. Since then she’s hosted The Clock It Podcast and pursued modeling and brand deals.
She’s also developing a Miami-based ensemble docuseries with David Grutman’s DGN Studios and Wheelhouse.
The signing continues a busy stretch for WME’s digital division. The agency recently signed creator Evan Royalty, added Trinity Tatum, and brought on family-content creator Alejo Igoa after his sold-out Buenos Aires arena run.
Takeaways
This is a genuinely interesting signal: a major legacy agency formally repping a creator whose fame and fortune came almost entirely from OnlyFans, at the exact moment she’s trying to pivot into mainstream TV and brand work. It’s a real test of how comfortable traditional Hollywood infrastructure has gotten with the adult-content-to-mainstream pipeline.
Could this open the door for other top OnlyFans creators to land similar agency representation? What does “digital” representation at WME concretely mean for her: bookings, brand deals, publishing, or all three?
