- Alejo Igoa, the Argentine YouTuber with 120+ million subscribers, has signed with WME for worldwide representation in all areas.
- WME will build out his touring, media, digital content, brand partnerships, books, and licensing businesses.
- The deal follows his sold-out April 2026 arena debut in Buenos Aires and a YouTube Red Diamond Creator Award.
Alejo Igoa has signed with William Morris Endeavor (WME) for worldwide representation in all areas. WME will work with Igoa to grow his touring, media, and digital content businesses, while building out brand partnerships, books, ventures, and licensing.
Igoa’s channel runs on family-friendly content: 24-hour survival challenges, pranks and big-scale experiments, often featuring a recurring cast of friends and family.
His most-watched video, “Underwater 100 Mystery Buttons.. Only 1 Will Let You ESCAPE the Box!!,” has drawn more than 136 million views. He has over 120 million YouTube subscribers, 15 million Instagram followers, and 6.9 million on TikTok.
In April 2026, Igoa made his live show debut with “El Show de Alejo Igoa,” playing seven sold-out shows to more than 70,000 fans at Buenos Aires’ Movistar Arena.
Earlier this year, he became the first Latin creator to receive YouTube’s Red Diamond Creator Award for topping 100 million subscribers, and he picked up two Guinness World Records for most subscribers on a Spanish-language YouTube channel.
The signing adds Igoa to a WME Latin roster that includes Anitta, Becky G, Camila Cabello and Shakira. It also continues a run of creator-economy deals for the agency, which recently added Skinny Confidential founder Lauryn Bosstick, entrepreneur Jayda Cheaves, and Real Housewives of New Jersey’s Melissa Gorga.
Takeaways
This is WME staking a claim on the biggest Spanish-language creator in the world at the exact moment his numbers are peaking: a sold-out arena run, a Red Diamond award, and two Guinness records, all in the same year.
It also fits a clear pattern: WME is stacking its roster with creators and entrepreneurs (Bosstick, Cheaves, Gorga) who bring built-in audiences rather than betting on unproven talent, and Igoa’s global following gives them a foothold deep into the Latin American market.
Does this signing signal WME making a serious play for the Latin American creator economy specifically, beyond music and film? Will WME try to bring Igoa’s arena-scale live shows to markets outside Argentina?
