- New York Liberty forward Breanna Stewart fronts Stone Island's Fall/Winter 2026 campaign, marking her first-ever partnership with the Italian technical-fashion label.
- She wears the 1200039 organic panama cotton and nylon overshirt paired with matching trousers, part of a collection built around the theme "soil," drawn from Stone Island's broader "landscape" concept for the season.
- The campaign continues Stone Island's "Community as a Form of Research" project, shot by David Sims and styled by Max Pearmain under Ferdinando Verderi's creative direction.
- The deal lands during a career-high 2026 season for Stewart, who's earned her eighth career WNBA All-Star nod and Commissioner's Cup MVP honors.
Breanna Stewart is stepping into Italian high fashion. The New York Liberty forward fronts Stone Island’s Fall/Winter 2026 campaign, wearing the label’s 1200039 organic panama cotton and nylon overshirt with matching trousers as part of its ongoing “Community as a Form of Research” project.
The FW26 collection is built around “landscape,” with this season’s palette and fabric treatments centered on “soil.” As with past chapters, the campaign is shot by David Sims and styled by Max Pearmain under Ferdinando Verderi’s direction, set against Stone Island’s signature white backdrop.
This is the same format that recently put Tokyo DJ Yuvie front and center for the brand’s Spring/Summer 2026 edition, a cast that also included football legend Paolo Maldini, MMA fighter Chito Vera, and actor Charlie Hunnam.
On the court, Stewart is having a standout year. The two-time WNBA MVP (2018, 2023) and three-time champion earned her eighth career All-Star selection and 2026 Commissioner’s Cup MVP honors, averaging roughly 19–20 points and 8.5 rebounds a game for a Liberty squad in playoff contention.
Off the court, her brand portfolio keeps growing. The Stone Island news follows Stewart’s spring deal with Chopt Creative Salad Co. for a limited-edition “Stewie’s Spicy Caesar Salad,” and an exclusive multi-year autographed trading-card agreement with Panini America.
She’s also the face of Puma’s signature Stewie sneaker line, a Throne Sport Coffee ambassador, a Sunglass Hut ambassador, and co-founder of the 3-on-3 league Unrivaled alongside Napheesa Collier.
For Stone Island, Stewart joins a “Community” roster that has included football’s Maldini, boxer Oleksandr Usyk, actor Don Johnson, and, via its recent New Balance collaboration, footballers Bukayo Saka and Endrick, deepening a project that launched in Fall/Winter 2024 with Liam Gallagher, Peggy Gou, Spike Lee, and Giggs.
Takeaways
Stone Island keeps building its “Community” project around real cultural credibility rather than traditional campaign faces, and pairing a decorated athlete like Stewart with the storytelling format signals the brand wants sports figures woven into that identity, not just modeling gear.
For Stewart, it’s a rare crossover into heritage European menswear, a different lane from the sport-performance deals that dominate her portfolio.
Does Stewart’s Stone Island moment open the door for more WNBA stars in high-fashion “community” campaigns? With Puma, Panini, Chopt, and now Stone Island in her portfolio, which vertical feels most core to her brand long-term? Could this crossover push Stone Island further into women’s sports partnerships going forward?
