- Dakota Fanning stars in a new video and digital campaign for Polo Ralph Lauren celebrating the 2026 US Open.
- The commercial, filmed in downtown Manhattan, marks Fanning’s first official campaign partnership with Polo Ralph Lauren.
- Fanning aligns the fashion push with the nationwide theatrical release of her romantic drama The Sun Never Sets.
- Ralph Lauren continues to merge lifestyle sportswear with high-profile entertainment talent during major sporting events.
American actress Dakota Fanning has officially partnered with Polo Ralph Lauren for a new campaign celebrating the 2026 US Open.
The fashion house launched the video project on September 2, 2026, capturing tennis energy and street style across New York City. Cameras first spotted Fanning filming the spot in downtown Manhattan in late August, pairing an airy Ralph Lauren summer shirtdress with tenniscore accessories.
This release marks Fanning’s first official campaign partnership with Ralph Lauren. Fanning maintains a highly selective commercial portfolio. She previously served as a global ambassador for luxury beauty brand Clé de Peau Beauté and has made red-carpet appearances for legacy fashion houses like Chanel and Armani.
For Ralph Lauren, the longtime official outfitter of the US Open tournament, the campaign extends a rich history of entertainment crossovers. The brand has built iconic campaigns around cultural figures such as Tyson Beckford and Nick Jonas.
Fanning’s debut follows another major collaboration earlier this summer when Maluma teamed up with Ralph Lauren for a new campaign around Milan Fashion Week.
The tennis capsule also arrives during a busy season for celebrity endorsements, landing just as Julia Garner starred in Loewe’s Fall 2026 campaign and Lea Michele fronted Michael Kors’ 45th-anniversary collection.
Fanning enters the collaboration during a strong career run. An Emmy nominee for Ripley, she recently starred in Peacock’s thriller miniseries All Her Fault and headlined the horror film Vicious on Paramount+.
She also stars as Wendy and serves as producer on the romantic drama The Sun Never Sets, which arrived in theaters nationwide on September 4, 2026.
Takeaways
Polo Ralph Lauren understands that winning the US Open marketing cycle requires dominating street fashion, not just courtside stands. By casting Dakota Fanning, the label partners with an actress who represents natural sophistication and cross-generational recognition.
Fanning has seamlessly grown from an acclaimed child prodigy into an Emmy-nominated performer and producer, giving her an understated aesthetic that matches Ralph Lauren’s signature Americana.
Taking Fanning through the streets of Manhattan allows the brand to present athletic tennis fashion as an accessible, stylish uniform for city living.
Will this US Open spot turn into a multi-season ambassadorship for Dakota Fanning with Ralph Lauren? Do Hollywood screen actors offer broader lifestyle appeal for tournament apparel than professional tennis stars?
