- Bailee Madison has signed with The Framework Collective (TFC Management) for management representation, with managers Danielle Robinson and Graciella Sanchez overseeing her career.
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Madison departs Entertainment 360 and will be managed by TFC in the Film/TV space, while continuing with United Talent Agency (UTA) for worldwide agency representation.
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She is set to appear in the upcoming Netflix comedy Roommates alongside Sadie Sandler, following her lead role as Imogen in HBO Max's Pretty Little Liars: Original Sin.
- TFC Management has been on a signing spree in 2026, recently adding Sundance breakout Mason Reeves, star of Sundance double-winner Josephine, to its roster.
Bailee Madison has a new management team. The actress has signed with The Framework Collective (TFC Management), with managers Danielle Robinson and Graciella Sanchez taking the reins of her Film/TV career. She previously called Entertainment 360 home for management.
Madison, who got her start in national commercials at just two weeks old, has built an impressive two-decade career in film and television. She first broke through in Bridge to Terabithia and earned a Critics’ Choice nomination for Brothers opposite Tobey Maguire and Jake Gyllenhaal.
TV fans best know her as Grace Russell from five seasons on Netflix’s Good Witch, and more recently as Imogen in HBO Max’s Pretty Little Liars: Original Sin. She’s also a published co-author of the YA novel Losing Brave. On the film front, her upcoming Netflix comedy Roommates with Sadie Sandler is expected in 2026.
TFC has been making waves in 2026. Much like Adriana Paz’s recent management move to 42 and Randy Havens’ signing with Luber Roklin Entertainment, Madison’s move signals growing competition for top TV talent.
TFC recently added Sundance double-winner Mason Reeves of Josephine and has major productions on its slate, including the A24/Apple series Margo’s Got Money Troubles starring Elle Fanning and Nicole Kidman.
Madison continues with United Talent Agency (UTA) for worldwide representation, The Jonas Group for co-management, and Vision PR for publicity.
Takeaways
Bailee Madison’s move to TFC Management is a calculated one. At 26, she’s transitioning from a career built on iconic franchise roles into a more selective, prestige-driven path. And the team at TFC, with their A24/Apple and Netflix-linked slate, is precisely the infrastructure that can help her get there.
What makes this signing particularly telling is TFC’s recent momentum. They’re not just signing talent, they’re signing the right talent at the right moment. From Sundance darlings to Disney-era veterans, TFC is building a roster that spans both indie credibility and mainstream appeal.
For Madison, staying with UTA worldwide while plugging in TFC for strategic management is a smart hybrid play. It gives her both the institutional power of a major agency and the hands-on, boutique attention a management firm like TFC provides.
Is Roommates on Netflix the project that finally positions Bailee Madison as a bankable film lead beyond franchise TV? With TFC building a prestige-heavy roster, could this partnership open doors to award-caliber projects for Madison?
