- Avery Woods personally curated a 12-set limited-edition press-on nail collection with Olive & June, priced at $10 per set or $100 for the full collection.
- The drop is exclusive to Ulta Beauty, marking the first-ever Olive & June collaboration to launch at the retailer, which the brand entered with roughly 600 doors earlier in 2026.
- Woods was already an organic Olive & June customer before the brand approached her, making the partnership feel authentic rather than transactional.
- The collection spans year-round styles, including Chrome Glazed, The It Girl Gradient, Pearl Chrome French, and The Ziggy, intentionally designed to cover every taste and season.
Avery Woods, mega influencer and upcoming star of Hulu’s The Real Lives of Mormon Wives: Orange County spinoff, has teamed up with nail care brand Olive & June on a 12-set limited-edition press-on nail collection, available now exclusively at Ulta Beauty.
Sets include Chrome Glazed, The It Girl Gradient, Pearl Chrome French, and The Ziggy, with individual sets priced at $10 and the full collection at $100.
Olive & June CEO Sarah Gibson Tuttle noted the partnership grew out of Woods already being a genuine fan of the brand. This is also the first Olive & June collaboration to launch inside Ulta Beauty, a retailer the brand joined with around 600 doors at the start of 2026.
Founded in 2013 and acquired by Helen of Troy in late 2024, Olive & June has previously partnered with Bubble Skincare on a Walmart-exclusive collab in 2025.
For Woods, the deal marks her first confirmed beauty brand collaboration and adds momentum to a broadening career. She hosts the CHEERS! podcast under the Unwell Network and is set to appear in the upcoming Hulu spinoff.
The move mirrors a growing trend of influencer-to-product pipelines in beauty, much like Bretman Rock’s team-up with Naturium and Emma Chamberlain’s campaign with Mugler, where authentic creator relationships are driving real retail results.
Takeaways
This collab is a textbook case of what beauty brands are calling “earned authenticity.” Avery Woods didn’t just sign a check and slap her name on a product. She was already buying and using Olive & June before a deal was ever on the table. That’s the kind of origin story brands pay a premium to manufacture, and here it was real.
It also says a lot that Olive & June chose this collaboration to mark its debut inside Ulta Beauty, they clearly believe Woods’ audience converts. And with Helen of Troy now behind the brand, expect the influencer collab pipeline to accelerate.
With Avery Woods about to gain major exposure through The Real Lives of Mormon Wives: Orange County, could this drop be timed to ride that wave, and did Olive & June get in early enough?
Could this be the start of a longer partnership for Woods in beauty, and which brand category do you think she’d make the most natural fit for next?
