- Argentine actress and content creator Agustina Palma has signed with Buchwald for Brand Partnerships representation, with agents Rocío Meza and VP of Branding & Digital Max Nagler handling the deal.
- Palma is best known for her lead roles in Disney Channel Latin America's Bia and Once (O11CE), and appeared in Bad Bunny's short-film music video No Me Quiero Casar, which brought her significant international visibility ahead of the artist's historic Super Bowl performance in 2026.
- She continues with Belén & Pilacés and Spellbound Entertainment for management.
- The signing adds to Buchwald's active 2026 momentum in the Latin talent space, following the recent signing of Mexican actress Ana de la Reguera for Film/TV theatrical representation.
Agustina Palma has signed with Buchwald for Brand Partnerships representation. Agents Rocío Meza and Max Nagler, the agency’s VP of Branding & Digital, will oversee her partnerships business.
The Argentine actress, singer, and content creator built her name through back-to-back Disney Channel Latin America lead roles, playing Martina Markinson in Once (O11CE) (2017–2018) and Celeste Quinteros in Bia (2019–2020).
More recently, she appeared in Bad Bunny’s cinematic music video No Me Quiero Casar, a high-profile project that widened her U.S. audience ahead of the reggaetón star’s headline Super Bowl LX performance in February 2026.
She also attended the Hollywood premiere of the upcoming Wuthering Heights adaptation in January 2026 and released her debut solo single “Mujer Valiente” in July 2025.
Palma continues with Belén & Pilacés and Spellbound Entertainment for management on both sides of the Atlantic, reflecting her base across Los Angeles, Miami, and Madrid.
The deal comes as Buchwald is actively expanding its Latin talent profile. Just last week, the agency signed Mexican actress Ana de la Reguera for Film/TV theatrical representation, and earlier in 2026, Latina actress Dania Ramirez also joined the agency’s roster.
Takeaways
This is a smart, well-timed move. Palma isn’t just an actress with a solid Disney résumé, she’s a multilingual content creator with an audience spread across Latin America, the U.S., and Spain. That geography alone makes her a compelling fit for brands looking to reach Hispanic consumers across multiple markets at once.
Pairing her with Max Nagler, the architect of Buchwald’s growing branding and digital division, alongside Rocío Meza, who brings a natural cultural fluency to the Latin market, suggests the agency isn’t just adding a client. They’re building a commercial pipeline around a talent type that brands are increasingly competing for.
The timing couldn’t be more telling. Her No Me Quiero Casar appearance alongside Bad Bunny at one of the biggest cultural moments of early 2026 put her in front of a mainstream global audience in a way that few Latin actresses at her stage have achieved. Brands noticed.
With Max Nagler specifically attached to this deal, what category of brand partnerships (beauty, fashion, lifestyle, tech) is Palma’s team most likely targeting first? Could her trilingual reach (Spanish, English, and a growing U.S. profile) position her as a face for global Hispanic marketing campaigns at the same level as established crossover stars?
