In a significant branding move, Dalmia Cement welcomes Bollywood superstar Ranveer Singh as its brand ambassador, setting the stage for a campaign that aims to redefine the brand as the ultimate ‘RCF Expert’. This initiative, titled “RCF Strong toh Ghar Strong”, marks a pivotal shift in Dalmia Cement’s branding strategy, focusing on empowering customers with the knowledge to build their dream homes using the best cement and construction practices.
🛠 A New Chapter in Branding: With the introduction of “RCF Strong toh Ghar Strong”, Dalmia Cement is taking a customer-centric approach. The campaign is designed to enlighten home builders and contractors about the importance of selecting the right cement, applying it effectively, and adhering to superior construction standards to realize their vision of the perfect home.
🎬 Star Power Amplifies Message: The incorporation of Ranveer Singh into the campaign brings a dynamic edge to Dalmia Cement’s message. Known for his vibrant energy and widespread appeal, Singh is set to enhance the campaign’s outreach through a multifaceted multimedia strategy. His involvement underscores the brand’s commitment to technical excellence and unmatched service, encapsulated by the powerful motto, “RCF Strong toh Ghar Strong”.
As Dalmia Cement embarks on this innovative journey with Ranveer Singh, the campaign is poised to make a significant impact, educating and inspiring individuals about the cornerstone of strong, dream-worthy homes. This partnership promises not only to elevate the brand’s position as an ‘RCF Expert’ but also to foster a deeper connection with its audience, guiding them towards making informed choices in building resilient and robust homes. 🏠🌟
