Emma Watson Becomes New Face of Chanel’s Coco Mademoiselle

January 18, 2024
John Dody

Emma Watson, renowned for her role as Hermione in the “Harry Potter” films, is set to become the latest ambassador for Chanel’s Coco Mademoiselle. The 18-year-old actress has reportedly inked a lucrative two-year contract with the luxury fashion brand, valued at Β£3 million.

πŸ‘— Transition from Keira Knightley: Watson is poised to take over from “Pirates of the Caribbean” star Keira Knightley as the face of Coco Mademoiselle once Knightley’s current contract expires this summer. Knightley, however, will continue her association with Chanel in a new capacity.

πŸ‘  Building a Relationship with Chanel: Watson’s selection comes after her growing association with Chanel, a brand that has frequently adorned her at various film premieres and high-profile events. This deepening relationship has culminated in her upcoming role as the face of one of Chanel’s most iconic fragrances.

πŸ“£ Official Announcement Pending: Chanel is expected to officially announce this significant partnership next month, marking a new chapter in Emma Watson’s relationship with the fashion house.

πŸŽ₯ Warner Bros’ Involvement: Warner Bros, the studio behind the Harry Potter franchise, is understood to have played a role in approving this notable deal.

πŸ–ΌοΈ Following Iconic Predecessors: In her new role as the face of Coco Mademoiselle, Watson joins an elite group of ambassadors, following in the footsteps of fashion icons like Kate Moss, who represented the fragrance at its launch in 2001, and Keira Knightley, who has been the face since 2007.

Emma Watson’s association with Chanel’s Coco Mademoiselle is not just a testament to her growing stature in the fashion world, but also a sign of Chanel’s continued commitment to aligning with influential and inspiring figures in the industry. πŸŒπŸ’«πŸ‘‘

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