- Supermodel and entrepreneur Kendall Jenner has officially joined calming beverage maker TRIP as its new Global Brand Ambassador and equity shareholder.
- Jenner fronts TRIP's worldwide campaign, spotlighting its low-calorie sparkling drinks infused with magnesium and botanicals to manage everyday stress.
- While Jenner has long consumed TRIP drinks personally, this deal marks her first formal commercial contract and financial investment with the brand.
- The announcement expands Jenner's active 2026 endorsement portfolio alongside major rollouts for L'Oréal Paris, Donna Karan, and ANUA.
Functional beverage brand TRIP have announced supermodel and entrepreneur Kendall Jenner as its newest Global Brand Ambassador and equity shareholder.
Jenner will front the brand’s global campaign, highlighting its signature canned sparkling drinks formulated with magnesium and natural botanicals to support relaxation.
Husband-and-wife team Olivia Ferdi and Daniel Khoury founded TRIP in 2019 after discovering the calming benefits of plant extracts during Khoury’s recovery from knee surgery.
Today, the brand is stocked in more than 70,000 stores worldwide, including major retailers like Target and Whole Foods Market, and is on track to generate $200 million in revenue in 2026.
Jenner frequently drank TRIP to manage stress before entering business talks, making this agreement her first commercial deal and equity stake with the company.
TRIP has built a strong history of high-profile backers. Supermodel Ashley Graham joined as the brand’s first celebrity shareholder in 2024. In late 2025, TRIP raised $40 million at a $300 million valuation with support from musician Joe Jonas, model Alessandra Ambrosio, and model-investor Rosie Huntington-Whiteley.
Managed by Kris Jenner, Kendall has steadily focused on long-term equity rather than short-term sponsorships. Since launching 818 Tequila in 2021, she has combined high-fashion modeling with significant brand ownership.
The TRIP partnership caps an exceptionally active 2026 for Jenner. Days earlier, she fronted Donna Karan New York’s late-1980s-inspired Fall 2026 campaign, lensed by Mert Alas. That project followed her headline role in a worldwide new beauty campaign for L’Oréal. Jenner also signed as the first global ambassador for skincare label ANUA in June 2026.
Takeaways
Kendall Jenner’s entry into TRIP highlights a mature shift in celebrity business strategy: top-tier talent now seeks ownership over traditional fee-for-service endorsement checks.
By backing a calming functional drink, Jenner creates a smart consumer loop across her ventures. She caters to evening social hours with 818 Tequila, while meeting the rising demand for non-alcoholic relaxation and daytime stress relief with TRIP.
For TRIP, securing one of fashion’s most followed faces provides the cultural reach needed to accelerate its US expansion and take calming beverages mainstream.
Does taking an equity stake make Jenner’s endorsement resonate more authentically with wellness-focused shoppers? Can TRIP’s celebrity investor roster help canned calming beverages challenge traditional functional drinks like energy and gut-health sodas?
