Vera Bradley has enlisted actress, musician, and entrepreneur Zooey Deschanel, who is represented by Creative Artists Agency (CAA), to serve as the face of the brand’s fall creative campaign. Deschanel hand-selected her favorite items for the campaign, which emphasizes how Vera Bradley is designed for modern movement, fashion, and function, and inspires customers to be their own muse.
Campaign Highlights: The fall campaign showcases Deschanel’s personal style, with a focus on items that blend practicality with fashion. Vera Bradley’s designs are celebrated for their ability to cater to modern lifestyles, and Deschanel’s involvement brings a fresh, relatable touch to the brand.
Previous Endorsements: Deschanel joins other endorsers of Vera Bradley like Meryl Davis. Known for her versatile career, Deschanel has also endorsed other major brands including Rimmel, Pantene, and HelloGiggles, reflecting her broad appeal and trusted public image.
Career Highlights: Zooey Deschanel is renowned for her role in the hit TV series New Girl, where her quirky and charming character, Jess, won the hearts of viewers. Her film credits include popular titles such as 500 Days of Summer and Elf. Additionally, Deschanel is part of the musical duo She & Him, showcasing her talents beyond acting.
Entrepreneurial Ventures: Apart from her acting and music career, Deschanel co-founded HelloGiggles, a positive online community for women covering topics from beauty to pop culture. This entrepreneurial spirit aligns with Vera Bradley’s emphasis on creativity and individual expression.
With her vibrant personality and diverse talents, Zooey Deschanel is a perfect fit for Vera Bradley’s fall campaign, bringing a mix of elegance and practicality that resonates with the brand’s ethos.
