- Philadelphia rapper Slayr has signed with United Talent Agency (UTA) for worldwide live music and touring representation.
- Agents Alex Baranello, Matt Reinberg, Jonathan Briks, and Kevin Jergenson will oversee his touring account at the agency.
- The deal arrives off the back of his breakout mixtape Half Blood (2025) and its deluxe companion BloodLuxe (March 2026), both on Columbia Records, plus a support slot on Yeat's Love/Lyfe Tour.
- He continues to be managed by Owen Smith and Nahom Tasfaye.
Philadelphia rapper Slayr has signed with United Talent Agency (UTA) for worldwide live music and touring representation. Agents Alex Baranello, Matt Reinberg, Jonathan Briks, and Kevin Jergenson will lead the relationship. He continues with Views Management for management and holds a recording deal with Columbia Records.
The signing is well-timed. Born Evan McDonald in 2007, Slayr started releasing music independently at 13 before breaking through with his seventh mixtape, Half Blood, in November 2025.
The project went viral on social media, piled up millions of YouTube streams, and earned him a Fader feature. The deluxe edition, BloodLuxe, followed in March 2026, adding ten new tracks and production from prettifun and M8I.
He also stepped onto bigger stages this year, announced as a direct support on Yeat‘s Love/Lyfe Tour. A new studio album, Seventh Heaven, is also expected this year.
UTA has been active in growing its live music roster. The agency recently signed Josh Weathers and The Hellp for worldwide representation.
Takeaways
Slayr’s UTA signing is the clearest signal yet that his breakout is no longer just an online moment, it’s a full-blown industry co-sign. Going from self-releasing music on Discord at 13 to signing with one of the world’s biggest agencies at 19 is a remarkable arc, and it happened fast.
The Yeat tour slot suggests he’s already being positioned as a live draw, not just a streaming act. With Seventh Heaven still to come, UTA is getting in early, and that’s a deliberate bet.
Can Slayr’s rage/digicore sound translate into consistent touring numbers the way it has into streaming numbers? Is this signing a sign that UTA is actively doubling down on Gen Z rap talent?
