- Kith founder Ronnie Fieg teased a three-way collection with Adidas Football and Lionel Messi, celebrating both 20 years since Messi's first World Cup appearance in 2006 and Kith's 15th anniversary.
- The full collection spans jerseys, sneakers, cleats, clothing, and accessories, with Fieg noting the process took a year and was built entirely to Messi's exact technical specifications.
- The standout piece is a remake of Argentina's 2006 home kit, the exact template worn during the year of Messi's first-ever World Cup appearance.
- This marks Kith and Adidas's sixth collection together since their 2017 debut partnership, with Messi starring in the collaboration for the first time.
Lionel Messi and streetwear titan Ronnie Fieg have teamed up with Adidas Football for a World Cup jersey collection that is shaping up to be one of the biggest fashion-meets-football drops of 2026.
Given that the 2026 World Cup will in all likelihood be Messi’s final tournament as a player, the Three Stripes are going all out to honor their greatest player of all time.
Fieg and Kith are no strangers to the beautiful game, over the years, they’ve launched a number of collections with Adidas Football, tapping the likes of Kaká, Paul Pogba, and Paulo Dybala to help model designs.
A project with Kith, which has a presence in Miami where Messi’s Inter Miami is based, helps commemorate the 38-year-old with a fashion-friendly spin. Beyond the Argentina-inspired remake jersey, Fieg also reveals three additional bespoke shirts in dark navy, off-white/cream, and black.
For Messi, this adds to a red-hot 2026. He recently partnered with Lowe’s for their “Epically More Messi” summer campaign and linked up with Duracell for their “Built Different” World Cup push.
His lifelong Adidas deal, signed in 2017, earns him approximately $25 million annually, and this Kith collab deepens that bond heading into what is widely expected to be his final World Cup.
On the Adidas side, the brand is pulling no punches for 2026. Their five-minute cinematic film Backyard Legends stars Timothée Chalamet, Messi, Bad Bunny, Jude Bellingham, and seven other athletes and musicians, the brand’s largest celebrity ensemble in campaign history.
Takeaways
This isn’t just a jersey drop, it’s a sendoff. Adidas is treating Messi’s likely final World Cup the way Nike treated Michael Jordan’s last season: go big, go emotional, leave nothing on the table.
Bringing in Ronnie Fieg, whose Kith brand bridges elite streetwear and sport, gives the collection cultural currency that goes way beyond football fans.
The Argentina 2006 remake is a masterstroke: it ties the beginning of Messi’s World Cup journey to its probable ending, making every piece feel like a collectible artifact.
The fact that Messi was co-designer, not just a face, signals that this collection carries real creative weight, not just a licensing play.
With this likely being Messi’s last World Cup, could this collection become one of the most valuable football collectibles of the decade? Does Kith’s streetwear credibility attract a new, fashion-first audience to Adidas Football that traditional sports marketing can’t reach?
