- Carter Gregory has signed with Creative Artists Agency (CAA) for representation in digital projects and brand partnerships.
- Talent agent Rebecca Rusheen will lead Gregory’s representation within CAA’s Creators division.
- Gregory retains Range Media Partners for personal management and align Public Relations for PR.
- The partnership expands Gregory’s commercial and hosting presence following his work as an A&R executive at Capitol Records and his speaker appearance at SXSW 2026.
Music executive and digital creator Carter Gregory has signed with Creative Artists Agency (CAA) for representation. Agent Rebecca Rusheen, who joined CAA’s Creators division in 2026, will lead his representation with a focus on brand partnerships and digital ventures.
Gregory keeps his existing core team in place. He remains managed by Range Media Partners and continues his publicity representation with align Public Relations.
Before growing his public presence, Gregory established his industry career behind the scenes. He began as an intern at RX Songs and worked at Milk & Honey before serving as Vice President of A&R at Capitol Records. In that role, he helped scout, sign, and develop top pop and alternative talent, working closely with artists such as FLETCHER, Doechii, Natalie Jane, and Duncan Laurence.
Outside the studio, Gregory expanded into on-camera hosting and red-carpet coverage at the GRAMMY Awards and MTV VMAs. In March 2026, he took the stage as a featured speaker at SXSW to discuss music curation and digital community building.
Gregory has also built a large online audience on TikTok and Instagram. He shares behind-the-scenes glimpses of studio sessions, artist launches, and red-carpet moments, bridging the gap between music fans and the executive suite.
The signing highlights CAA’s active push to recruit top voices across the creator economy. The agency made similar high-profile moves in 2026, expanding its culinary and lifestyle reach with chef Eitan Bernath while bolstering its fashion roster by signing viral creator Nara Smith.
Takeaways
Carter Gregory signing with CAA highlights a clear shift in modern entertainment: the boundary between executive and talent is disappearing.
In the past, record label A&Rs worked entirely behind closed doors, directing attention to the performers they signed. Today, social media allows executives to build their own loyal audiences by sharing how the music business actually works.
Gregory’s deal shows that major agencies now view music curators and industry insiders as bankable personal brands capable of securing top-tier commercial partnerships on par with traditional celebrities.
Will other record label executives seek outside agency representation to monetize their personal platforms? Could Gregory’s dual track as an A&R insider and host establish a standard career model for the next generation of entertainment executives?
