- Adidas Originals has launched a new Low-Profile Sneakers collection campaign starring Suhana Khan, built around the "Classic Sport" concept, reimagining retro athletic aesthetics for today's generation through modern styling and fashion-first storytelling.
- The campaign features a fashion film set against urban backdrops, drawing from classic sports photography, terrace-inspired styling, and micro trends like the resurgence of polka dots and throwback layering.
- This is not a new pairing: Suhana officially joined Adidas India as brand face in June 2025, initially fronting the Adidas Originals Superstar sneaker campaign. The Low-Profile campaign marks her second major activation with the brand.
- Off-screen, Suhana is set for her big theatrical debut in King (December 2026), the highly anticipated action thriller she co-stars in alongside her father Shah Rukh Khan, directed by Siddharth Anand.
Suhana Khan is back in the three stripes. Adidas Originals has unveiled its new Low-Profile Sneakers collection campaign with Suhana at the front, leaning hard into the “Classic Sport” aesthetic that’s been taking over global streetwear.
The campaign is rooted in Adidas Originals’ sporting heritage, tapping into the growing movement of vintage-inspired dressing shaping contemporary fashion, from retro athletic influences and terrace styling to playful micro trends like polka dots making a comeback across street style globally.
Suhana appears styled head-to-toe in Adidas Originals looks, bringing a sporty-chic energy that connects classic sport to modern streetwear and youth culture.
This is Suhana’s second major campaign activation with the brand, following her appointment as Adidas India’s brand face in June 2025. Beyond Adidas, her active endorsement roster includes Maybelline New York and Lux.
Just as Lola Tung starred in Foot Locker x Adidas’ spring sneaker campaign, Adidas continues betting on young, culturally resonant faces to move product.
Adidas India has historically built its ambassador bench with major Bollywood names, including Deepika Padukone and Ranveer Singh, who have both fronted multiple campaigns for the brand across sport and lifestyle categories.
In a similar vein to how Molly-Mae Hague partnered with Adidas Originals to design sneakers, Suhana’s ongoing relationship with the brand signals a deeper, evolving creative partnership.
On the film front, Suhana’s theatrical debut is locked in for December 24, 2026, with King, the action thriller alongside Shah Rukh Khan and Deepika Padukone, directed by Siddharth Anand.
Takeaways
Adidas isn’t just selling sneakers here, it’s selling a cultural moment. By pairing a heritage-inspired aesthetic with one of India’s most-watched young stars, the brand is smartly bridging nostalgia with Gen Z’s appetite for retro style.
Suhana’s second campaign activation in under a year also signals this is a long-play partnership, not a one-off. And with King arriving Christmas 2026, her visibility is only going up, making this timing very deliberate on Adidas’ part.
Is Suhana Khan building a fashion identity strong enough to stand independently of her family name, and is this campaign evidence of that? Could Suhana’s King theatrical debut later this year translate into even greater commercial value for Adidas mid-campaign cycle?
