- Lola Tung, Gen Z star of The Summer I Turned Pretty and Forbidden Fruits, fronts a new Foot Locker x Adidas spring campaign shot in New York City.
- This follows Tung's Gifts of Greatness holiday 2025 campaign, marking her second collaboration with both Foot Locker and Adidas.
- The campaign spotlights the Adidas Originals OG Samba, the Samba Jane (a low-profile mary jane hybrid), and the Tokyo Mary Jane, alongside the Adidas Denim Skirt, Crochet Polo, and Firebird Track Pants.
- Tung is currently in production on The Summer I Turned Pretty movie, the follow-up to the hit Prime Video series' three seasons.
Lola Tung is back with Foot Locker and Adidas for a fresh spring campaign, shot on the streets of New York City and centered on her personal sneaker style. The campaign highlights how to dress for warmer weather, featuring versatile wardrobe pieces that work across multiple occasions.
Footwear in focus includes the classic OG Samba alongside two sneakerina-trend silhouettes: the Samba Jane, a low-profile style with a mary jane strap, and the Tokyo Mary Jane, which features an ultra-slim sole and elastic closure.
Beyond sneakers, Tung has been building a solid brand portfolio. She previously partnered with Crocs to debut the Classic Crafted Clog and has fronted Coach’s sustainable circular line, Coachtopia. Her history with Adidas goes back to the Gifts of Greatness holiday 2025 campaign, making this spring drop a natural continuation of that relationship.
Adidas has been on a celebrity campaign run in 2026. Earlier this year, the brand tapped Samuel L. Jackson for its cinematic Superstar campaign alongside Kendall Jenner, Baby Keem, and Jennie.
Molly Mae Hague also partnered with Adidas Originals to co-design her own sneaker, a sign that the brand is investing heavily in diverse, gen-crossing talent.
On the acting front, Tung is currently filming the Summer I Turned Pretty feature film, following the series’ three seasons, while her 2026 horror-fantasy Forbidden Fruits has also recently expanded her filmography.
Takeaways
This campaign tells a clear story: Lola Tung isn’t just a TV star cashing a check, she’s becoming a genuine style reference point for Gen Z.
Foot Locker and Adidas are smart to lock her in for a second campaign. Returning talent signals that the first partnership performed, and the spring timing, paired with sneakerina silhouettes that are everywhere right now, is a calculated move to ride the trend at its peak.
Adidas, meanwhile, is running a two-pronged strategy in 2026: cinematic, culture-heavy campaigns with icons like Samuel L. Jackson on one side, and intimate, personality-driven drops with rising stars like Tung on the other. Foot Locker benefits from both.
With the sneakerina trend dominating spring 2026, are Adidas and Foot Locker positioning themselves ahead of the curve, or is the peak already behind them? Could Tung’s upcoming Summer I Turned Pretty movie extend her brand shelf life, or does her marketability depend on new projects beyond the franchise?
