- Princeton Perez, former Mindless Behavior member and solo artist, has signed with Buchwald for digital representation, with agent Rocío Meza handling the deal.
- Perez brings a combined following of nearly 2 million across Instagram and TikTok, with 26 million TikTok likes and a highly engaged fanbase built largely post-Mindless Behavior.
- The signing comes on the heels of Perez's 2025 EP Lost In A Daze, released independently via UnitedMasters, marking his most personal solo project to date.
- Buchwald recently launched Buchwald Creators, a dedicated creator division led by VP Max Nagler, doubling down on digital-first talent representation.
Princeton Perez has signed with Buchwald for digital representation. Agent Rocío Meza will handle him in the U.S.
The Downey, California native is best known as a founding member of boy band Mindless Behavior, which was signed to Interscope Records and toured alongside Justin Bieber, Backstreet Boys, and Janet Jackson.
After the group disbanded in 2017, Perez went independent, releasing music through UnitedMasters and building his solo brand organically on social media. He currently holds close to 934K Instagram followers and over 972K TikTok followers, with 26 million TikTok likes.
In October 2025, Perez dropped Lost In A Daze, a six-track EP blending R&B, pop, and house-influenced sounds. The project, his most introspective release yet, was supported by intimate listening parties across California and a performance video for “All To Myself,” released in December 2025.
The signing fits squarely into Buchwald’s expanding digital push. The agency, now led by CEO Julia Buchwald, recently launched Buchwald Creators under VP Max Nagler and has been actively growing its creator and digital roster.
Earlier signings in the same space include Agustina Palma, who signed with Buchwald for U.S. representation, and actress Ana de la Reguera, who also came aboard the agency in a similar move reflecting Buchwald’s broadening Latin and multicultural talent strategy.
Takeaways
This move says a lot, both about Princeton Perez’s trajectory and Buchwald’s ambitions. Perez has quietly cultivated one of the most loyal fanbases in the digital creator space, built almost entirely without a traditional label or agency behind him.
Signing with Buchwald for digital representation is a smart infrastructure play: he gets access to brand partnerships, campaign strategy, and deal-making muscle while keeping the creative independence that’s defined his solo era.
For Buchwald, Perez is exactly the type of client their growing creator division is designed for, someone who straddles the line between artist, influencer, and entertainer, with a proven audience and a career in active transition.
Could a major brand partnership deal be coming for Perez, given his music-meets-creator-economy positioning? Is Buchwald positioning itself to be the go-to agency for Latin and multicultural digital talent, based on its recent signing patterns?
