- LA singer-songwriter Niina Soleil has signed with independent boutique agency Tour Peachy for worldwide live music and touring representation, excluding Europe and the UK.
- Founder and agent Troy Lusk will oversee her booking.
- Soleil released her debut album Heliophilia in 2024, followed by her 2025 project Welcome to the Dream & Ramblin', and currently holds over 26K monthly Spotify listeners.
- The deal extends Tour Peachy's active 2026 signing streak, which has included Carpool and Dear Cincinnati.
Niina Soleil, the Los Angeles singer-songwriter behind sun-drenched pop and soul, has signed with independent boutique agency Tour Peachy for worldwide live music representation, excluding Europe and the UK. Troy Lusk, the agency’s founder and agent, will handle her touring and booking.
Born in Santa Monica and raised in the San Fernando Valley, Soleil spent years cutting her teeth in local singer-songwriter circles before releasing her debut album Heliophilia in 2024, a collection rooted in classic pop, soul, and cinematic songwriting.
She submitted her fan-favorite “Make It Summer” to NPR’s Tiny Desk Contest 2025 and followed up Heliophilia with her 2025 project Welcome to the Dream & Ramblin’.
The signing fits squarely into Tour Peachy’s busy 2026. The agency, founded by Troy Lusk in 2021, recently brought on Carpool for worldwide representation excluding Europe & UK and Dear Cincinnati for North American representation.
Takeaways
This is a meaningful step for Niina Soleil. Going from no listed agency representation to signing with a boutique indie powerhouse like Tour Peachy, directly with its founder, signals real intent to scale her live career.
Troy Lusk doesn’t take on artists casually; his roster moves are deliberate, and Soleil’s cinematic indie-pop sound slots naturally alongside the agency’s growing alternative lineup.
For Tour Peachy, this is another data point in a clear pattern: the agency is actively building a diverse, artist-first roster in 2026, and Soleil adds a fresh pop-leaning voice to what has largely been a rock and punk-heavy stable.
The Europe and UK territory being left open is also worth watching. As her profile grows, who picks that up, and when, will say a lot about the next phase of her career.
Does signing with Tour Peachy signal a headline North American tour from Niina Soleil in 2026? Which agency will move to pick up her open Europe and UK territory? Is Tour Peachy quietly building one of indie music’s most eclectic rosters, and what does that mean for the artists already on it?
