- Dior Beauty has expanded its Dior Addict line with the Glass Lipstick, described as "the best of a lipstick and a gloss," fronted by ambassadors Jisoo, Anya Taylor-Joy, and Willow Smith in a new candy-coated campaign.
- The product launches in 16 shades with two effects (glossy and sparkly); Jisoo wears shade 306 Rose Charms, Willow Smith wears 906 Talk My Dior, and Anya Taylor-Joy wears 599 Adiorable with a refillable, customizable case.
- The Glass Lipstick combines the intense shine of a gloss with the color payoff and comfort of a lipstick, and is infused with hyaluronic acid to keep lips hydrated for up to 48 hours.
- This builds on the trio's existing ambassadorship, which launched in December 2025, covering the Dior Addict Rosy Glow, Peachy Glow, and Purple Glow fragrances and the revamped Lip Glow Oil, in a campaign with visuals by Drew Vickers and a film by director duo TORSO.
Jisoo, Anya Taylor-Joy, and Willow Smith are the faces of Dior Beauty’s newest launch, the Dior Addict Glass Lipstick, unveiled in April 2026.
The hybrid formula delivers both intense color and a glossy finish, with Dior Makeup’s creative and image director Peter Philips calling it “a flirt between a lipstick, a balm and a gloss.”
The trio has been Dior Addict ambassadors since late 2025, fronting the Rosy Glow, Peachy Glow, and Purple Glow fragrances, each brought to life by Dior’s Perfume Creation Director Francis Kurkdjian, alongside the Lip Glow Oil.
This kind of luxury beauty ambassador play mirrors deals like Dua Lipa’s partnership with YSL Beauty for the Loveshine Nude campaign, where star power is used to anchor a full product line, not just a single item.
Jisoo’s relationship with Dior goes back to 2019, when she became a local Dior Beauty ambassador, before being elevated to global ambassador in 2021. Outside Dior, she currently also represents Tommy Hilfiger as a global ambassador and was part of Pokémon’s Super Bowl LX 30th anniversary campaign.
On the career front, Jisoo just won the prestigious Madame Figaro Rising Star Award at the Canneseries 2026 International Festival, fresh off her Netflix series Boyfriend on Demand.
Much like Jennie’s Beats collaboration for the Onyx Black Solo 4 special edition spotlighted the commercial pull of K-pop stars in lifestyle brand deals, Jisoo’s ongoing Dior partnership proves the same formula, credibility plus cultural reach equals real commercial impact.
Anya Taylor-Joy has Apple TV+’s Lucky dropping July 15, 2026, and wraps up the year with Dune: Part Three on December 18, 2026. Willow Smith dropped her seventh studio album Petal Rock Black, a self-produced experimental jazz-fusion project, on February 17, 2026.
Dior has been on a major ambassador expansion in 2026, naming ten new ambassadors in the first seven weeks of the year alone, including LaKeith Stanfield, Josh O’Connor, Drew Starkey, Taylor Russell, Florence Hunt, Sophie Wilde, Mike Faist, Sam Nivola, Ever Anderson, and Will Price.
Takeaways
This campaign is a masterclass in modern luxury beauty branding: three women from completely different worlds (K-pop, Hollywood cinema, alt music) united under one lipstick launch.
Dior didn’t select three versions of the same influence, it selected three different entry points into the brand: film, K-pop, and music-driven fashion. Together, they create a multidimensional portrait of Dior Addict that is glamorous, global, and grounded in individuality.
The fact that all three are already Dior Addict ambassadors from the December 2025 fragrance launch means this isn’t a one-off deal, it’s a multi-product, long-game strategy. Dior is clearly building a sustained ecosystem around these three faces, not just one campaign cycle.
Willow Smith also brought a sharp personal note to the campaign’s ethos, saying: “Being a woman of color… when I walk into a space, that in itself is almost me being like, ‘This is also beautiful.'” That kind of authenticity is exactly what moves product and builds brand loyalty in 2026.
With Dior naming 10+ new ambassadors in just the first weeks of 2026, is the brand diluting its ambassador value, or is this a bold, deliberate move to dominate cultural space?
