- Vogue Williams has signed with UK management company YMU Group, with Olivia Barker leading her representation.
- The deal spans both YMU's entertainment and commercial divisions, covering TV, brand partnerships, podcast, digital, and commercial ventures.
- Williams co-hosts the hit podcast My Therapist Ghosted Me with comedian Joanne McNally, which draws over 3 million monthly listeners and toured North America in 2024.
- YMU Group has been aggressively building its digital-first talent roster, having recently added Millie Mackintosh and GQ Jordan.
Irish broadcaster, podcaster, and entrepreneur Vogue Williams has signed with UK agency YMU Group for management. Olivia Barker will oversee her representation, with a cross-disciplinary team working across YMU’s entertainment and commercial divisions.
Williams, who was previously represented by Money Talent Management, is widely recognized as the co-host of My Therapist Ghosted Me, which she fronts alongside comedian Joanne McNally. The podcast draws over 3 million monthly listeners and has toured the UK, Ireland, Australia, and North America.
She also hosts her own podcast Never Live It Down and appeared on the 2025 series of I’m a Celebrity…Get Me Out of Here! Beyond broadcasting, Williams runs her own fake tan line, Bare by Vogue, and holds ambassador deals with M&S, Fairy, and Yankee Candle.
YMU Group, whose entertainment roster includes Ant and Dec, Simon Cowell, and Graham Norton has been leaning into digital and multi-platform talent over the past year, recently signing Millie Mackintosh and GQ Jordan.
Much like Jack Dylan Grazer’s recent signing with Range Media Partners, Williams’ move reflects a talent seeking a bigger, more structured platform to scale their career.
The deal also mirrors the kind of fresh management partnerships seen across the industry, similar to Marisol Nichols signing with Brave Artists Management, where established names are pairing with ambitious agencies to unlock the next chapter of growth.
YMU CEO Mary Bekhait, who has been serving as interim MD of the entertainment division following Lucy Loveridge’s announced departure in January 2026, described Williams as ‘one of the most compelling talents in the market today.
Takeaways
This signing is a big moment for both sides. For Vogue Williams, landing at YMU Group means she now has the full weight of one of the UK’s most powerful management houses behind her, at a time when she’s arguably at her most commercially potent.
The podcast is thriving, the brand deals are stacking, and she’s still riding momentum from her I’m a Celebrity appearance in 2025. This is exactly the kind of moment where the right management can turn a busy career into a truly dominant one.
For YMU Group, it’s another statement signing. Under Mary Bekhait’s leadership, who has been steering both the group and the entertainment division simultaneously since January, the agency is clearly building toward something bigger. Williams fits the YMU blueprint perfectly: multi-platform, audience-first, and commercially proven.
With YMU Group now representing Vogue Williams across both entertainment and commercial, could we see her land a major UK primetime presenting gig soon? Will YMU’s strong existing relationships with broadcasters like ITV and Channel 4 open new doors for Williams beyond the podcast world?
