Celebrity Name: DJ Khaled
Brand Name: Buffalo Wild Wings
Deal Type: Brand Ambassador / Campaign Face
Announced: April 7, 2026
Impact: Revives BWW’s most viral value offer using Khaled’s iconic “ANOTHA ONE!” catchphrase, extending into a first-ever IRL Stagecoach-adjacent event, DJ Khaled’s first-ever partnership with the brand
- Buffalo Wild Wings has brought back its Bottomless Apps, starting at $9.99, on menus nationwide from April 7, starring DJ Khaled in a new digital spot built entirely around his iconic “ANOTHA ONE!” catchphrase.
- To take the promotion beyond screens, BWW is hosting a first-ever “Bottomless Honky Tonk” at its Palm Desert location ahead of Stagecoach weekend, complete with bottomless cocktails courtesy of Skrewball Peanut Butter Whiskey and influencer Anastasia Karanikolaou on hosting duties.
- A limited-edition Bottomless Apps capsule collection will drop exclusively for Buffalo Wild Wings Rewards members starting May 6, available via points redemption or purchase while supplies last.
- This marks DJ Khaled’s first known partnership with Buffalo Wild Wings, and arrives just days after he was named global brand ambassador for SportyBet, underscoring a rapid brand acceleration heading into summer 2026.
Buffalo Wild Wings just called in the king of “ANOTHA ONE!,” and the timing couldn’t be more on-brand.
The sports bar giant, part of the Inspire Brands family, relaunched its Bottomless Apps promotion on April 7, tapping DJ Khaled for a new digital spot where every time he shouts his signature phrase, another round of apps lands on the table: Mozzarella Sticks, Onion Rings, Chips & Guac and more. The deal runs through June 10 at participating locations nationwide.
This is Khaled’s first partnership with BWW, a brand that has previously worked with athletes like Klay Thompson, A’ja Wilson, and Sauce Gardner, and entertainers like Heidi Gardner and Lil Dicky.
On the Khaled side, the deal adds to a growing 2026 endorsement run that already includes the SportyBet “We The Bet” global ambassadorship and a Super Bowl spot for Wegovy.
Off-screen, the campaign comes to life at the “Bottomless Honky Tonk,” a first-of-its-kind BWW pop-up at the Palm Desert location, kicking off Stagecoach weekend with Stassie Baby hosting and unlimited rounds sponsored by Skrewball Peanut Butter Whiskey.
Much like Normani’s expanded SHEIN activation, the Honky Tonk pairs a digital campaign with a real-world merch and experience play, the kind of layered rollout that’s become the new standard for food-and-entertainment brand drops.
On the music front, Khaled is also prepping his long-awaited 14th studio album Aalam of God, keeping his cultural stock high as he stacks brand wins.
Takeaways
Buffalo Wild Wings didn’t just bring back a menu item, it bought a catchphrase. “ANOTHA ONE!” is one of the most recognizable and infinitely repeatable phrases in pop culture, and for a promotion literally built on repetition (bottomless = keep the orders coming), the fit is almost too perfect.
This isn’t a celebrity slapping their face on a brand, this is a rare case where the celebrity’s entire brand DNA does the creative heavy lifting.
The Honky Tonk play is equally smart. Stagecoach is one of the biggest festival weekends in the U.S., and dropping a pop-up experience there puts BWW in a cultural moment far bigger than any TV spot could buy.
Add Stassie Baby, a Gen Z lifestyle staple, as the face of the IRL event, and the brand is clearly fishing in multiple audience pools at once.
Would this campaign feel as fun without Khaled’s “another one” catchphrase driving it? Does a celebrity-led value deal make you more likely to try a restaurant promo?
