Celebrity Name: Ester Expósito
Brand Name: Marine Serre
Deal Type: Global Fashion Campaign / Brand Partnership
Announced: April 3, 2026
Impact: Expósito’s 24M+ Instagram following brings significant Latin European visibility to Marine Serre’s SS26 release
- Spanish actress Ester Expósito stars in Marine Serre’s SS26 “Chapter Two” campaign titled The Source, a short film directed by Elora Thévenet, a longtime friend of designer Marine Serre.
- Photographer Sarah Piantadosi captured intimate stills at the Hôtel Grand Mazarin in Paris, showcasing a sequined couture dress, the brand’s signature monogram mesh, and the Mini Strike bag in All-Over-Moon print.
- Marine Serre’s celebrity orbit has historically included Beyoncé (who wore a custom catsuit on her Renaissance World Tour), Kylie Jenner, and A$AP Rocky, making Expósito the latest high-profile face tied to the brand’s campaign work.
- Expósito’s recent screen credits include Bandidos (2024–2025) and Bardot (2025), with multiple 2026 projects currently in production, cementing her rise as one of Europe’s most in-demand actresses.
Marine Serre has unveiled Spring Summer 2026 “Chapter Two” of its campaign, titled The Source, with Spanish actress Ester Expósito as the lead.
The short film was directed by Elora Thévenet, whose long personal connection with designer Marine Serre stretches back to their youth, a relationship that gives the project an intimate, collaborative feel.
Expósito, best known internationally for her breakthrough role in Netflix’s Élite, portrays a woman guided entirely by instinct, diving into water fully dressed, eating when hunger calls, and dancing when music finds her.
Model Momo Ndiaye appears alongside her, offering a fluid masculine counterpoint that the House frames as an equal exchange between femininity and masculinity.
This isn’t Expósito’s first high-profile fashion play. She was named global brand ambassador for Desigual in 2025, and has previously worked with Saint Laurent, Dolce & Gabbana, and Bulgari.
Much like Renée Rapp’s recent campaign partnership with Stella McCartney and Ilana Glazer’s front for Stuart Weitzman’s Spring 2026 campaign, this deal reflects a wider industry shift toward casting culturally resonant actresses, not just models, as the faces of independent fashion houses.
Photographer Sarah Piantadosi shot the stills at Paris’s Hôtel Grand Mazarin, capturing a couture dress assembled from shimmering sequins, a black monogram mesh dress, and the Mini Strike bag in Marine Serre’s All-Over-Moon print.
Momo Ndiaye wears a blue shirt constructed from upcycled tote bags, a nod to Marine Serre’s commitment to regenerative design.
Marine Serre, a 2017 LVMH Prize winner, has built a cult following worn by Beyoncé, A$AP Rocky, and Kylie Jenner, and with SS26, the brand signals an even stronger push into mainstream celebrity storytelling.
Takeaways
This campaign is a smart, layered move. Marine Serre has always had serious organic celebrity pull, Beyoncé wore a custom catsuit on her Renaissance World Tour, but tapping Expósito as a campaign star is a deliberate escalation.
Expósito brings a massive, loyal Latin European fanbase and a growing global acting profile, giving the brand access to an audience that’s style-forward but perhaps not yet deep in the Marine Serre universe.
The Source campaign’s storytelling angle (instinct, freedom, living in the body) maps cleanly onto what Marine Serre has always stood for as a brand. It doesn’t feel forced.
And shooting at the Hôtel Grand Mazarin rather than some stark studio? That’s a brand that knows how to lean into its Parisian identity without being clichéd about it.
Does Expósito’s growing acting portfolio make her an even more valuable brand partner as her global visibility continues to rise? With Latin European audiences increasingly driving global fashion engagement, is this partnership a preview of more Spain-adjacent casting decisions across Paris fashion houses?
