Agent Name: Josh Pyatt
New Company: WIN Sports Group (WIN Artists Division)
Department: WIN Artists (newly launched division)
Previous Company: WME
Territory: United States
- Josh Pyatt, former senior partner and co-head of sports at WME, has joined WTSL as a partner and will lead the newly launched WIN Artists division.
- Pyatt previously managed the careers of global icons like LeBron James and Michael Strahan, bringing elite-level sports talent relationships to his new role.
- The new division will work directly with brands like Shaquille O’Neal’s Jersey Legends, Peyton Manning’s Omaha Productions, and Derek Jeter’s Cap 2 Productions.
- Among his first moves at WIN Artists, Pyatt will represent professional golfer Bryson DeChambeau.
Sports talent veteran Josh Pyatt is making a major career move. The longtime WME senior partner, known for guiding the careers of stars like LeBron James and Michael Strahan, has joined WTSL as a partner, where he will head up a brand-new division called WIN Artists.
WTSL was founded by Patrick Whitesell and Jason Lubin. WIN Sports Group, its sports arm, grew out of the former football business of WME Sports.
That unit had to be spun off after Silver Lake took WME parent Endeavor private, since Silver Lake executive Egon Durban held a stake in the Las Vegas Raiders, a conflict under NFL rules that bars team owners from being tied to player representation firms.
WIN Artists will focus on helping today’s sports and entertainment talent build businesses, secure media deals, and develop brand partnerships that go well beyond their primary careers. Clients include Shaquille O’Neal’s Jersey Legends, Peyton Manning’s Omaha Productions, and Derek Jeter’s Cap 2 Productions.
“Today’s talent is building businesses, IP, and platforms that extend far beyond any single lane,” Pyatt said in a statement. “This firm is designed to support that scale.”
This move comes amid a wave of high-profile industry reshuffles. Scott Borchetta launched a management division at Borchetta Entertainment Group, signaling a broader trend of veteran executives building new talent-focused structures.
Similarly, Lucy Dickins joined CAA as Managing Director after exiting WME, another high-level move reshaping the representation landscape in 2026.
Pyatt will also represent golfer Bryson DeChambeau at WIN Artists as one of his first clients under the new banner.
Takeaways
Josh Pyatt’s move to WTSL isn’t just a job change, it’s a signal of where the sports and entertainment industry is heading.
The launch of WIN Artists reflects a growing reality: today’s athletes and entertainers aren’t just talent anymore. They’re full-on media companies, brand owners, and IP builders. Pyatt is stepping in to serve exactly that kind of client.
The fact that WIN Sports Group itself was born out of a structural shake-up at Endeavor shows how much the representation business is being reshaped by corporate deals, league rules, and shifting power dynamics.
Patrick Whitesell building this new ecosystem, and bringing in a player like Pyatt to lead it, suggests WTSL is positioning itself as a serious long-term competitor in the space.
Can WIN Artists realistically compete with WME and CAA for top-tier athlete-entrepreneurs? With so many WME veterans moving on, what does this mean for WME’s talent retention strategy going forward?
