Agent Name: Rebekah Plattner
New Company: Tour Peachy
Department: Booking
Previous Company: 33 & West
Territory: North America
- Rebekah Plattner, formerly a Booking Coordinator at 33 & West, has joined independent music agency Tour Peachy.
- Tour Peachy is a rising boutique agency founded in 2021 by industry veteran Troy Lusk, known for building creatively led touring careers across indie, alt, punk, and country.
- Plattner’s move from a large, established agency to an independent shop reflects a growing industry trend of talent migrating toward leaner, artist-first operations.
- The hire signals that Tour Peachy is actively expanding its team as it continues to grow its artist roster.
Independent music agency Tour Peachy has added Rebekah Plattner to its growing team. Plattner comes over from 33 & West, the Los Angeles-based talent agency, where she served as a Booking Coordinator.
Tour Peachy, founded in 2021 by Troy Lusk, has made a name for itself as one of the most exciting independent booking agencies in the live music space.
Based across Beverly Hills and Toronto, the agency has built its identity around working closely with artists to shape creative, long-term touring careers; a hands-on approach that sets it apart from larger corporate agencies.
This isn’t the first notable hire for Tour Peachy in recent months. The agency also made waves when it brought on Pat Schmitt. Together, these hires paint a clear picture of an agency on the move.
Plattner’s arrival at Tour Peachy adds further depth to a booking team that already includes agents Matt Sandrin, Kyle Esbin, and Christian Moreno.
Her background coordinating bookings at 33 & West, a firm with a broad and high-profile roster, brings valuable experience to a shop known for betting on artists early and building careers from the ground up.
While some high-profile executives are making lateral shifts between the biggest players in the business, such as Lucy Dickins, who moved to CAA as Managing Director after exiting WME, others like Plattner are choosing a different path entirely, trading the infrastructure of a larger agency for the creative freedom of an independent.
Takeaways
The Plattner signing is more than just a personnel move, it’s a signal. Tour Peachy is actively recruiting people with major-agency training and bringing that experience into an indie environment built on trust and creativity.
In an era where artists are increasingly demanding more personal attention and strategic partnership from their representatives, agencies like Tour Peachy are becoming genuinely competitive with the big players.
For Plattner, the move likely means more direct artist relationships, more creative input in career-building decisions, and a chance to grow alongside a company that’s clearly on an upward trajectory. For Tour Peachy, it means added bandwidth and institutional knowledge as they continue scaling.
What does Tour Peachy’s rapid growth in hiring say about the overall health of the independent live music sector right now? Could Rebekah Plattner’s arrival at Tour Peachy unlock new artist relationships that the agency hasn’t previously had access to?
