Celebrity Name: Dani Barranco
New Company: William Morris Endeavor (WME)
Primary Agents: Richard Lom and Richard Vega
Department: Latin Music / Contemporary Music & Touring
Territory: Global, with core focus on Latin America, U.S. Latin market, and international expansion
- Venezuelan singer-songwriter Dani Barranco has officially signed with WME (William Morris Endeavor), one of the world’s top talent agencies.
- Her breakout collaboration “Nadie Como Nosotros” debuted at #2 on YouTube’s Global Chart and spent three consecutive weeks in Puerto Rico’s Top 10.
- Dani just dropped her bold new single “SADI-K,” produced by La Mano Negra, marking a darker, more confident sonic direction.
- She is managed by Clarissa Páez, whose strategy focuses on building a sustainable, long-term global career for the rising Latin star.
WME has officially welcomed Venezuelan artist Dani Barranco to its roster, signaling a major step forward for one of Latin music’s most exciting rising talents.
The global talent agency, home to some of the world’s biggest names in entertainment, announced the signing on its official Instagram: “Welcome to WME, @danibarranco13!”
Dani Barranco is a Venezuelan singer-songwriter steadily carving out her place in the new generation of Latin artists. Her collaborative track “Nadie Como Nosotros,” featuring Jlexis and Rome LMN, made serious waves when it debuted at #2 on YouTube’s Global Chart and held a spot in Puerto Rico’s Top 10 for three straight weeks.
This kind of digital and territorial performance is often a precursor to big agency moves; similar to how Latin icon Residente leveraged his artistic momentum when he signed with UTA for representation, using a major agency structure to scale his music and film projects globally.
Now, Dani is doubling down on that momentum with “SADI-K,” her bold new single produced by La Mano Negra and featuring Rome LMN. The track leans into a darker, more provocative edge and previews an upcoming EP that fuses Trap, Reggaeton, and Dancehall.
WME’s track record with emerging acts suggests they see Dani as a long-term investment, much like the genre-blending group Soulidified, whose own signing with WME helped convert reality-show buzz into national touring and a fast-growing fanbase.
Behind the scenes, Dani is represented by Clarissa Páez, whose strategy centers on building a sustainable global career through smart collaborations, diversified revenue streams, and carefully chosen partnerships.
With WME now in her corner, Dani Barranco is stepping onto a much bigger stage, on her own terms.
Takeaways
WME doesn’t sign just anyone, and the fact that they welcomed Dani Barranco to their roster speaks volumes about where the industry sees her heading.
She’s not a one-hit wonder; she’s an artist with a real trajectory: a charting collaboration, a manager with a long-game vision, a bold new single, and an EP on the way.
The Latin music machine is always looking for its next breakout global voice, and Dani is checking all the right boxes at exactly the right time.
Can Dani Barranco’s blend of Trap, Reggaeton, and Dancehall carve out a unique lane in an already crowded Latin market? Could this WME signing lead to major festival bookings or brand deals that accelerate her international profile?
