LEGO has launched its Touch of Gold initiative, a campaign that celebrates influential Black figures in creative spaces, featuring Los Angeles Dodgers outfielder Mookie Betts, actress Lauren London, and rapper Pusha T alongside their families. The campaign showcases each star at home, highlighting the creative ways they build connections with their children through LEGO.
Campaign Overview:
- Mookie Betts is seen building LEGO flowers outdoors with his wife and two children, emphasizing the importance of family time and creativity in their backyard.
- Lauren London, known for her role in ATL, invites her little ones into a colorful playroom filled with LEGO bricks, where they unleash their imaginations with animals and spaceships.
- Pusha T, the renowned Virginia rapper, takes his family into his studio, creating dynamic beats while playing with toy headphones and convertible cars, blending music and play.
This campaign highlights the importance of creativity, family, and personal expression through the timeless appeal of LEGO.
