Marvin Harrison Jr. Becomes New Balance’s New Face of Football Ahead of the 2024 NFL Draft

April 23, 2024
John Dody

Marvin Harrison Jr., a standout wide receiver from Ohio State University, has officially been named the face of football for New Balance. This announcement comes as Harrison prepares for the highly anticipated 2024 NFL draft, where he is considered one of the top prospects.

🌐 A Generational Talent: Widely regarded as a “generational talent,” Harrison has been praised by fans, analysts, and sports figures alike, including Los Angeles Lakers forward LeBron James, who has dubbed him “H.I.M.”—highlighting his exceptional skill and presence on the field.

👟 Strategic Endorsement Deal: Harrison has inked a multiyear endorsement deal with New Balance, positioning him at the forefront of the brand’s expansion into football. This partnership marks a significant milestone for both Harrison and New Balance as they aim to make a substantial impact in the sports footwear and apparel market.

🏈 Joining Elite Company: At just 21 years old, Harrison joins an exclusive group of athletes representing New Balance in the NFL, including Chase Young of the Washington Commanders and Will Anderson Jr. of the Houston Texans. His addition underscores New Balance’s commitment to associating with top-tier talent and enhancing its visibility in professional football.

📈 Legacy and Future: As the son of Marvin Harrison, former Indianapolis Colts wideout and 2016 Pro Football Hall of Fame inductee, Marvin Harrison Jr. not only carries a prestigious legacy but also brings his unique prowess and promising future to New Balance’s marketing efforts.

As Harrison steps into this new role with New Balance, both his career and the brand’s presence in the football world are set to ascend, showcasing a promising partnership that will captivate fans and athletes alike.

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