Jergens has unveiled its Mother’s Day campaign with a fresh face leading the charge: Nicole Ari Parker, renowned actress from the HBO show “And Just Like That.” The collaboration also introduces a unique blend of fashion and fragrance, featuring a limited-edition bracelet co-designed by Parker and fashion jeweler Adina Eden.
🌟 A Fragrant Inspiration: The special bracelet, inspired by Jergens’s iconic Cherry Almond scent, bridges the worlds of skincare and fashion. This accessory is available as a complimentary gift with any Original Scent Cherry Almond purchase of $15 or more on the Jergens website, adding an exclusive touch to this festive offering.
📱 Social Media Buzz: Leading up to Mother’s Day, Nicole Ari Parker will engage her 1.6 million Instagram followers by sharing details about the campaign and her collaboration with Adina Eden. Her posts are expected to highlight the unique aspects of the bracelet and the beloved Jergens product line, amplifying the campaign’s reach.
📺 Broadcast Promotion: Additionally, the campaign will gain exposure on national television, specifically during the popular ABC morning show “Live with Kelly and Mark.” This strategic promotion is set to attract a broader audience, ensuring that the campaign resonates with viewers across the country.
With Nicole Ari Parker at the helm, Jergens’s Mother’s Day campaign is poised to blend the elegance of jewelry with the comforting, nostalgic scents of their skincare line, offering a thoughtful and innovative gift option for this special occasion.
