In a shimmering fusion of talent and taste, Corona proudly announces the illustrious Pedro Pascal, renowned for his Emmy-nominated and SAG Award-winning performances, as the beacon of its brand ambassadorship. This summer, Pascal will introduce a splash of sophistication to the shores, embodying the essence of Corona’s ‘La Vida Más Fina’ campaign. Crafted by MullenLowe Los Angeles, the campaign’s unveiling in May promises a seasonal renaissance, channeling Corona’s heritage as a beacon of modern Latino culture.
🍺 Elevating Everyday Moments: At the heart of Corona is the pursuit of ‘La Cerveza Más Fina,’ or ‘the Finest Beer.’ This campaign elevates this pursuit, inviting everyone to embrace ‘La Vida Más Fina,’ or ‘the Fine Life,’ a call to find joy and satisfaction in the simplicity of life by adopting a refreshed perspective.
With Pedro Pascal at the helm, Corona ushers in a season of rejuvenation, inviting all to discover the sublime joys of ‘La Vida Más Fina’ against the backdrop of serene shores and the timeless allure of a finely crafted beer.
